Quick Printing

MAY 2014

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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MAY 2014 Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 37, Number 8, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI 53538, and additional mailing offices. Printed in USA. Throughout this issue, trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, we are using the names only in an editorial fashion and to the benefit of the trademark owner, with no intention of in- fringement. Entire contents copyright 2014, Cygnus Business Media Inc. All rights reserved. Diverse views of readers are welcomed. Publisher assumes no responsibility for unsolicited manuscripts. Subscriptions: one-year: $50; two-year: $95 to U.S. and possessions; Canada/Mexico: one-year: $70; two-year: $135. Other countries, one year: $100; two-year: $190. Single copy: $10; quantity available. Quick Printing is a controlled publication distributed to qualified members of the graphics communication industry. When changing your mailing address, please give six weeks' notice, providing both old label as well as new information. Subscribers who do not wish to appear on rented mailing lists should contact us directly. Postmaster: Send address changes to: Quick Printing, P.O. Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Quick Printing, P. O. Box 25542, London, ON N6C 6B2. Canadian GST #842773848. Contents 4 Q U I C K P R I N T I N G / M a y 2 0 1 4 w w w. M y P R I N T R e s o u r c e . c o m TABLE OF F E A T U R E S 11 How to Get the Most from Your Trade Printer The success of a trade printer-commercial printer relationship boils down to one word... By Joann Whitcher 14 The 3D Print Business Model Global 3D printing materials market to reach $868 million over next four years. By Howard Reill 16 Growing Demand for On-Demand Books Print-on-demand (POD) books offer the prospect of growing sales, revenues, and profits for print service providers. By Jeffrey Steele 19 Executive Q&A;: Ricoh's Tim Vellek Vellek, VP of Ricoh America's Production Printing Business Group, shares his industry insights. By Mark Vruno 21 The New Age of Book Finishing In NY, G&H; Soho banks on new Colter & Peterson Accutrim HD1680 three-knife trimmer for its book production needs. QP Staff Report C O L U M N S 23 HUMAN RESOURCES What I've Learned from Starbucks By Debra Thompson 24 EXECUTIVE SUITE The Organization Phase By Dr. David Claerbaut 25 MONEY TALK Profit Margin Analysis is Critical When Sales Increase OR Decrease By Stuart Margolis 14 21 D E P A R T M E N T S 6 Editorial 7 Printing News 30 Supplier Directory 30 Ad Index 31 Classifieds 36 New Products W E B E X C L U S I V E (Read these articles at MyPRINTResource.com) ON THE COVER: The CubeX Trio "personal" printer ($3,999) from 3D Systems features three print heads and can create many three-dimensional objects, including miniature housing models. 16 ONLINE COLUMNS Association Insights: PIA 2014 Print Leadership Summit By Julie Shaffer MyPRINTResource.com/11360108 Case Study: Case of a Real Success By Tom Crouser MyPRINTResource.com/11386211 ONLINE FEATURES It's Not Done Until It's Finished By Richard Romano MyPRINTResource.com/11359543 Top Ways to Add Value to Your In-Plant By Joann Whitcher MyPRINTResource.com/11314497 26 DIGITAL ORIGINAL Protect Your Computers from Viruses, Hackers By John Giles 27 SALES CLINIC Can You Please Tell Me What You Sell? By Joe Rickard 38 JOHNSON'S WORLD Promises, Promises By Steve Johnson QP_4-5_0514 TOC.indd 4 4/16/14 8:45 AM

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