20 Q U I C K P R I N T I N G / M a y 2 0 1 4
w w w. M y P R I N T R e s o u r c e . c o m
services that effectively meet each customer's individual needs.
Long gone are the days where out-of-the-box offerings are the
only option. In today's digital world, we need customization,
professional services, and variety. Realizing this and taking the
lead on becoming more than a pure print provider is today's
ultimate challenge for the digital print space.
QP: What do you consider the greatest asset to be for the
industry right now? Why?
TV: That's a tough one. I would say it's the smart people
who know how to address the evolution I talked about in the
previous question. We have to focus on going beyond print to
ultimately help print thrive. That includes taking a hard look
at what types of documents are being created, how customers
are accessing information, and the new ways that communica-
tions are being shared. Today's worker consumes information
in a variety of ways—via a smartphone, a tablet, a book, a piece
of paper, and so on. Figuring out how to enable customers to
access these communications in ways that best suit their work
styles is a clear asset.
QP: In your opinion, what have been the biggest changes
to the way we communicate with one another in the past
few years? How would you recommend this industry take
advantage of that?
TV: Today's communication routes are endless. What we see
as crucial to a business' success is ensuring consistency across
all of the routes they take to communicate with their audi-
ences. Smartphone, tablets, direct mail, social media, and so
on are all important touch points to your customers. You must
connect the dots, enable interactivity, provide personalized
content, and ultimately speak to your customer where, when,
and how they want to be spoken to. Today's worker is not the
same as yesterday's and so we have to adjust to ensure we're
staying relevant. Today's new world of work depends on it.
QP: Looking ahead, what major innovations or technolo-
gies do you believe will shape the future of the industry?
Why?
TV: I believe that we're going to see continued improve-
ments in inkjet and other digital color technology; we'll see
the development of more solutions that will integrate multi-
channel communications beyond print such as social media,
smartphone apps, tablet tools, and more. The only constant
is change, and the industry needs to be prepared to succeed.
QP: What is the biggest piece of advice you would give to
printers and others involved in this industry?
TV: Stay current with new technologies, developments,
and innovations; listen to your customers and demonstrate a
partnership with them that grows the relationship; and most
importantly, have fun and enjoy the ride!
QP: Is there anything else you would like to share with our
readers?
TV: Whether your partner is Ricoh or another company,
make sure they keep innovating, bring new ideas to your table
that make sense for your business, and continue to find ways
to deliver solutions that you need. Partnership is key—we must
go beyond a customer relationship and become a team. If you
don't, you're only hurting yourself and, ultimately, your cus-
tomers. ◗◗
For more information, visit MyPRINTResource.com/10004688
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4/15/14 4:57 PM