16 Q U I C K P R I N T I N G / M a y 2 0 1 4
w w w. M y P R I N T R e s o u r c e . c o m
POD books offer the prospect of
growing sales, revenues, and profits
for print service providers.
By Jeffrey Steele
Yet, huge demand for books still exists, as evidenced
by the success of AmazonÔs book-selling division.
Americans are still reading, authors are still looking to
publish or self-publish, and book publishers are more
interested than ever in embracing book production
efficiencies that generate greater profits.
Put it all together and the area of Òon-demandÓ
books offer the prospect of growing sales, revenues,
and profits for print service providers across America.
Working with Self-Publishers
There are at least two approaches to serving the
on-demand books market, say experts. One approach
is to seek work from self-publishing book authors to
fill existing production capacity, said John Conley,
vice president of commercial print and publishing for
Xerox Corp. ÒMost of these [print service providers]
T
here are few industries that have
been through more changes in
recent years than the book busi-
ness. Changing reading habits,
the proliferation of e-readers, the
demise of the Borders chain of
bookstores, and the closing of many Barnes
& Noble stores all signal a seachange in
traditional book publishing.
Growing
Demand for
On-Demand
Books
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