M a y 2 0 1 4 / Q U I C K P R I N T I N G 11
w w w. M y P R I N T R e s o u r c e . c o m
The success of a trade printer-commercial printer relationship boils down to one word—trust.
By Joann Whitcher
BCT MidSouth is part of BCT,
Inc. (formerly Business Cards
Tomorrow), which has 45 loca-
tions throughout North America
providing thermography and full-
color, wholesale stationery print-
ing. BCT features a full slate of
services, from designing to press
proofs, to blind drop shipping.
In addition to spot and color
printing, it also offers a variety of
finishing and specialty products,
such as UV coatings, round cor-
nering, scoring, folding, number-
ing, and hole punching.
A good relationship between
the commercial and trade printer
depends on open communica-
tion, complete clarification, and
understanding of the end cus-
tomer's expectations. Commercial
printers need to be clear, before
taking on any project, that they
understand what their customer
expects, suggested Ross Avedis-
sian, CEO of ColorFX Printing
How to Get the
M O ST
From Your
TRADE PRINTER
H
onesty is always the best policy for both ends,
advised Mike McCoy, BCT MidSouth's regional
director of sales and marketing. "BCT Mid-
South is 100 percent upfront about products,
services, and information," he said. "We ask the same of
our customers."
Loyalty and
trust have a
lot to do with
Ennis's growth
into the largest
wholesale print
manufacturer
in the US.
QP_11-13_0514_TradePrinter.indd 11 4/15/14 4:39 PM