PRODUCTION
INKJET PRESSES
In the production ink-
jet market, the hardware
certainly takes center stage.
Additional color production
inkjet presses can be found
in our online Buyers' Guide
on MyPRINTResource.com.
To fnd out more about a
specifc product listed, visit
the link at the bottom of the
product item.
According to Scott Wagner, manager,
product marketing production inkjet,
graphic communications, with the pro-
duction inkjet business team of Webster,
NY-based Xerox Corp., production inkjet
is the most cost-effective way to get to
high-speed, full-color, and full variable
data, vis-a-vis older technologies.
"It absolutely does deliver ROI, but there
are caveats," he said. "You must have the
volume." These systems require an entry
level of between two and six million prints
a month, and the industry in general has
duty cycles that range from 50 million to
100 million prints per month, he added.
"Thus, because these machines are so
robust and so fast, approaching the speed
of web presses, their capital costs are high-
er than EP [electrophotographic] technol-
ogies. It's not dissimilar from purchasing
a web press. The capital cost is higher and
the run cost low."
For those coming to digital from off-
set, one of the foremost benefits is the
relatively new capability of variable data
and personalization, he added. In many
cases, personalized applications will garner
a higher response rate, higher opening
rates, higher read rates, and longer times
holding the piece. "The return on these
applications helps justify the price of the
equipment," Wagner said.
Adding to returns, digital also elimi-
nates the plate-making process, brings
about a decrease in work in progress, and
dramatically reduces both paper waste and
10 JUNE 2014 • INKJET'S AGE www.MyPRINTResource.com
Production
Inkjet:
Ricoh InfoPrint 5000
The InfoPrint 5000 is a digital high-speed inkjet platform that can run a variety of inks and
fluids. Features also include print speeds up to 419.8 fpm (128 mm); maximum print width of
19.96 inches; support for AFP, Adobe PostScript and Adobe PDF; and enhanced print quality
with piezo-electric inkjet technology.
Ricoh's InfoPrint 5000 Extended Media
Dryer Option enables cus-
tomers to print direct
mail, books, and general
commercial print ap-
plications with more
graphic elements and
higher ink coverage on a
broader range of media
than previously supported.
MyPRINTResource.com/10228497
T
he inkjet market has changed dramatically in the past few years.
That may make this an opportune time to step back and ask an
important question. Is production inkjet a cost-effective printing
solution? Does it deliver return on investment? And if it does offer
ROI, how can you be sure?
What's the ROI on a production
inkjet device and how can you be
sure? By JEFFREY STEELE
A Cost-
Effective
Solution?
QPsupp_10-12_0614 Production Inkjet.indd 10 5/15/14 11:54 AM