Quick Printing is the resource for the Commercial printing, visual and graphic arts industries. Since 1977, Quick Printing has focused on improving efficiency and increasing sales and profits in the print shop. Industry experts share their ideas and
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Table of Contents | January 2015 4 Quick Printing | January 2015 Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 38, Number 4, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI 53538, and additional mailing offces. Printed in USA. Throughout this issue, trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, we are using the names only in an editorial fashion and to the beneft of the trademark owner, with no intention of infringement. Entire contents copyright 2014, Cygnus Business Media Inc. All rights reserved. Diverse views of readers are welcomed. Publisher assumes no responsibility for unsolicited manuscripts. Subscriptions: one-year: $50; two-year: $95 to U.S. and possessions; Canada/Mexico: one-year: $70; two-year: $135. Other countries, one year: $100; two-year: $190. Single copy: $10; quantity available. Quick Printing is a controlled publication distributed to qualifed members of the graphics communication industry. When changing your mailing address, please give six weeks' notice, providing both old label as well as new information. Subscribers who do not wish to appear on rented mailing lists should contact us directly. Postmaster: Send address changes to: Quick Printing, P.O. Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Quick Printing, P. O. Box 25542, London, ON N6C 6B2. Canadian GST #842773848. MyPRINTResource.com On the Cover For the 4th consecutive quarter, print revenues were up leading into 2015. The trend is expected to continue, as trade brokering plays a major role. 12 State of the $80+ Billion Printing Industry in 2015 What's the buzz? We're back (in the black). Our business is looking up, getting better, research and revenues show. But growth is slow and far from robust. By Mark Vruno 15 Rules of Thumb (Drives): The Changing Nature of Ad Specialties Hold on tightly and fasten your seatbelts as digital printing and web-to-print technologies disrupt yet another traditional supply chain. By Richard Romano 19 Company Profle: Commercial Printing Powered by AlphaGraphics Acquisition of 120-year-old CPC not only bridges three centuries but creates synergies that will bring North Carolina's printing industry to the next level for decades to come. By Howard Riell 20 Who Does Your Printing? Brokers and printers reselling print are nothing new, but the practice is growing. By Mark Vruno 23 Executive Q&A;: Kodak's 'New' CEO Jeff Clarke With nine months at the helm under his belt, 'Disruptive technologies change industries, [and] technology is not patient,' says Kodak's chief. By Mark Vruno 24 What's Read and Green All Over? Inkjet Papers A duo of inkjet substrate experts answers some common questions raised by PSPs curious about the science behind the process. By Jeffrey Steele 26 Association Insights By Andrew D. Paparozzi 27 Case Study By Tom Crouser 28 Executive Suite By David Claerbaut 29 Human Resources By Debra Thompson 30 Money Talk By Stuart Margolis 31 Sales Clinic By David M. Fellman 38 Johnson's World By Steve Johnson 6 Editorial: Presing On 10 Printing News 32 Supplier Directory/Classifeds 36 Ad Index 37 New Products Features Columns Departments