14 Quick Printing | January 2015 MyPRINTResource.com
of print: show, measure, and docu-
ment," he advised.
The NAPL economist also urged
printers to stop blaming external
factors, such as the economy or the
USPS. Instead, "focus on breaking
down internal barriers to proft-
able growth," Paparozzi suggest-
ed. More than 20 of those most
frequently cited are listed in the
association's current report, fve
of which were highlighted in the
webcast and here:
§ Sales reps who lack the
necessary skills.
§ Not enough marketing.
§ Unsuccessfully identifying new
opportunities.
§ Inability to adjust to production
peaks and valleys.
§ Lack of sales management.
Of these fve internal barriers,
Paparozzi said it is interesting to
note that only one (number 4) is
production-related.
Employment, Earnings Stats
The steady decline of employment
continues in our industry: down
from almost 443,000 employees last
January to some 438,000 this past
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Industry veterans will recall that
employment number hovering just shy
of one million in 1994, the "good old
days," when price margins still were
relatively fat and the printing surpassed
the automotive industry as the largest
employer in the US.
October, according to the US Bu-
reau of Labor Statistics. There were
nearly 675,000 people working in
what the BLS calls the "printing
and related support activities sub-
sector" in the United States eleven
years ago. Industry veterans will
recall that employment number
hovering just shy of one million in
1994, the "good old days," when
price margins still were relatively
fat and the printing surpassed the
automotive industry as the largest
employer in the US.
The bottom line is that aver-
age hourly earnings were $22.78
($18.04 for production and non-su-
pervisory workers) with an average
of slightly under 40 hours worked
each week. Annual salaries for
frst-line supers and managers
ranged between $53,350 and
$56,620 in 2014.