InkJet Age

DEC 2014

Inkjet's Age, a print supplement to Quick Printing, is a business and technology brand dedicated to corporate and senior management and focusing on issues surrounding inkjet printing technology in all its forms. Inkjet's Age covers the industry news,

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www.MyPRINTResource.com DECEMBER 2014 • INKJET'S AGE 17 w w w . M y P R I N T R e s o u r c e . c o m D E C E M B E R 2 0 1 4 • I N K J E T ' S A G E 1 7 "We do a lot of four-color books, some customized and personalized books," said DeMaestri. For educational markets, BR prints books that have an access code on the inside cover or on the first page that gives a student access to the online course materi- als. These types of personalized applications can also add unique passwords and PURLs (personalized URLs) for each student. King Printing, another company that had specialized in technical manuals and documentation, also had to seek out other markets. That has also largely involved educational and general trade publishing, as well as areas that blur the line between books and other types of publications, such as catalogs. Essentially, said Chinai, "any type of bound printed material." Indeed, the challenge that these and other printing companies have is not the inkjet technology, but rather getting the work to put on the presses. "We have to get a lot of pages to keep these machines running," said DeMaestri. "That's been the big challenge, to run them at capacity. We're working on that around the clock." For BR Printers that also involves pursu- ing other markets, such as insurance and other verticals. "We're not necessarily a transpromotional printer, we're a book printer, so we're trying to find other mar- kets that print books in four-color," said DeMaestri. "Maybe people that didn't think that color was in their budget before. It's a tough market to crack." Production inkjet also enables other types of value-added applications, such as high-impact covers and even inserts in the book block itself. "Printers can really cre- ate high-impact inserts such as customized advertising or promotional components," said Fujifilm's Sanker. "A fully digital pro- duction inkjet technology workflow offers that ability." A lot of the outbound marketing effort involves demonstrating to publishers and other present and prospective customers just what the technology can do. "Without question, education and shar- ing knowledge around what these technologies can do is imperative," said Sanker. "New applications ex- ist and customers need to be fully aware of what they are able to design or how to create content using the technology. This education and knowledge-sharing process is impera- tive to enabling that awareness. From what we are seeing, short-run, high- impact, full-color capabilities exist and designers, editors, along with other creative, are finding new ways to use these new technologies." "The largest hurdle is educating the end user or the buyer about the benefits of the technology and what it can bring to the table," concurred Chinai. It also deepens the relationship that a printer has with a client. "It's more of relational type of situation," he added. "We're working closer, and in a tight integration with those customers that are embracing the technology." POD People Most digital book printers today are bullish on the notion of an increasing chunk of book printing transitioning from the inventory-and-warehouse model to a print-on-demand (POD)/just-in-time (JIT) model, but even long-run publish- ing can benefit from at least a partial print-on-demand approach. "When someone designs a new piece or a publisher comes out with, or would like to develop, a new targeted publication, often- times they will do a trial run or some sort of versioning, and these applications fit very well into production inkjet," said Sanker. In previous stories in Inkjet's Age and on MyPrintResource, we saw that produc- tion inkjet is changing how newspapers are conceived and produced—and even what constitutes a newspaper. So, too, are tech- nology and creative printers and publishers, changing our notions of what constitutes a "book" and how books are produced. At some point in the future, it may become what the Post Office used to generically call "bound printed matter." ✚ PRODUCTION INKJET PRESSES In the production inkjet market, the hardware cer- tainly takes center stage. Additional color production inkjet presses can be found in our online Buyers' Guide on MyPRINTResource.com. To fnd out more about a specifc product listed, visit the link at the bottom of the product item. HP T260 Mono Inkjet Web Press The HP T260 Mono Inkjet Web Press prints on a wide range of media with high-pro- ductivity and a low total operating cost in a compact size. The first 26-inch-wide (66-cm- wide) HP Inkjet Web Press, the HP T260 offers an efficient imposition form factor for book production and fast speeds—up to 800 feet (244 meters) per minute. The HP T260 has a duty cycle of 111 million mono landscape letter-sized or 87 million portrait letter-sized (123 million A4 sized) and 211 million 6-inch by 9-inch (152.6-mm by 228.6-mm) equivalent images per month, extending the crossover point for analog to digital printing. Similar to existing HP Inkjet Web Presses, the HP T260 offers best-in-class print quality with 1,200 nozzles per inch (npi). It also features HP Bonding Agent and automation for operator ease of use. MyPRINTResource.com/11472980 "We have to get a lot of pages to keep these machines running. That's been the big challenge, to run them at capacity. We're working on that around the clock."

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