InkJet Age

JUN 2014

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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PRODUCTION INKJET PRESSES In the production ink- jet market, the hardware certainly takes center stage. Additional color production inkjet presses can be found in our online Buyers' Guide on MyPRINTResource.com. To fnd out more about a specifc product listed, visit the link at the bottom of the product item. According to Scott Wagner, manager, product marketing production inkjet, graphic communications, with the pro- duction inkjet business team of Webster, NY-based Xerox Corp., production inkjet is the most cost-effective way to get to high-speed, full-color, and full variable data, vis-a-vis older technologies. "It absolutely does deliver ROI, but there are caveats," he said. "You must have the volume." These systems require an entry level of between two and six million prints a month, and the industry in general has duty cycles that range from 50 million to 100 million prints per month, he added. "Thus, because these machines are so robust and so fast, approaching the speed of web presses, their capital costs are high- er than EP [electrophotographic] technol- ogies. It's not dissimilar from purchasing a web press. The capital cost is higher and the run cost low." For those coming to digital from off- set, one of the foremost benefits is the relatively new capability of variable data and personalization, he added. In many cases, personalized applications will garner a higher response rate, higher opening rates, higher read rates, and longer times holding the piece. "The return on these applications helps justify the price of the equipment," Wagner said. Adding to returns, digital also elimi- nates the plate-making process, brings about a decrease in work in progress, and dramatically reduces both paper waste and 10 JUNE 2014 • INKJET'S AGE www.MyPRINTResource.com Production Inkjet: Ricoh InfoPrint 5000 The InfoPrint 5000 is a digital high-speed inkjet platform that can run a variety of inks and fluids. Features also include print speeds up to 419.8 fpm (128 mm); maximum print width of 19.96 inches; support for AFP, Adobe PostScript and Adobe PDF; and enhanced print quality with piezo-electric inkjet technology. Ricoh's InfoPrint 5000 Extended Media Dryer Option enables cus- tomers to print direct mail, books, and general commercial print ap- plications with more graphic elements and higher ink coverage on a broader range of media than previously supported. MyPRINTResource.com/10228497 T he inkjet market has changed dramatically in the past few years. That may make this an opportune time to step back and ask an important question. Is production inkjet a cost-effective printing solution? Does it deliver return on investment? And if it does offer ROI, how can you be sure? What's the ROI on a production inkjet device and how can you be sure? By JEFFREY STEELE A Cost- Effective Solution? QPsupp_10-12_0614 Production Inkjet.indd 10 5/15/14 11:54 AM

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