6 JUNE 2014 • INKJET'S AGE www.MyPRINTResource.com
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EDITORIAL Denise Gustavson
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Q U I C K P R I N T I N G • P R I N T I N G N E W S • W I D E - F O R M A T I M A G I N G
EDITOR'S NOTE
Don't dismiss a process or
technology. There's probably room
at the table for everyone.
By DENISE M. GUSTAVSON
W
eÕve all seen the commentary proclaiming the death of print. For those
of us in the graphic arts industry, we know thatÕs far from the truth.
However, we also admit that things are changing. ItÕs not the same
industry as it was 50 years ago, or even five years or one year ago.
WeÕve seen an influx of new technology and processes. WeÕve witnessed how some of
the new digital printing equipment has had a direct impact on the types of jobs that
are run on traditional offset devices. WeÕve seen how inkjet technology has expanded
into nearly every aspect of printingÑfrom document printing, labels, and packaging
to decorative, functional, and 3D printing.
We canÕt argue with the benefits of production inkjet printing. According to a blog
written late last year, Jim Hamilton, Group Director at InfoTrends stated, ÒThe true
value of high-volume production digital printing is its ability to leverage factors such as
process automation, just-in-time manufacturing, and personalization. There may also
be environmental benefits such as less waste and greener processes.Ó
But then, why are we also seeing a
movement emphasizing the craft of let-
terpress printing?
Because each printing process offers
something unique.
Digital proclaims itÕs replacing tradi-
tional printing processes, but there has
been no complete conversion to the
newer platforms. Yes, digital has cap-
tured pages. ThereÕs no arguing about
that. But some jobs are still better
suited for a more traditional printing
processÑwhether itÕs offset or screen or
something else entirely.
In talking about the photography and
photo book market, InfoTrendsÕ Associate Director David Hauter said, ÒInfoTrends
believes that electronic and printed output will be able to co-exist peacefully for several
years, and that the availability of electronic versions of products like photo books may
bolster sales of printed copies when marketed effectively.Ó
I think this can be reflected across the industry at large, and we will see more and
more companies installing a mix of equipmentÑfrom offset presses and wide-format
inkjet to high-speed digital and production inkjet presses.
How will 3D or functional printing fit into the mix? Why donÕt we let them pull
up a chair at our industry table and get to know them a bit more so we can find out
exactly how they fit into our extended print family? We might be surprised at what
we discover.
Ò Everything evolved a lot.
With the versioning and
the personalization, inkjet
provides possibilities that
we didn't have before. Ó
— Julie Loyer,
Communication and
Sustainable Development,
Cascades Fine Papers Group
One Big Happy
Family
QPsupp_6_0614 EditorNote.indd 6 5/15/14 12:22 PM