26 Q U I C K P R I N T I N G / J u n e 2 0 1 4
w w w. M y P R I N T R e s o u r c e . c o m
T
he prevailing attitude toward
environmentally sustainable
printing has typically ebbed
and fowed with economic con-
ditions. In the past couple of
years, though, even if the economy
hasn't been soaring, issues of sustain-
ability have been on the upswing. Still,
wherever you look in the industry, and
whomever you talk to, the consensus is
that there needs to be more education
and communication—both within the
industry to printers and print buyers,
as well as outside the industry to the
general public. What is sustainability
and what are sustainable best practices?
Does it entail a major investment? Does
it pay off in the long run? Does "going
paperless" mean "going green?" Why
should I bother?
Fostering Sustainable
Printing is All About
Education
Can today's print firms afford NOT to be more
'green?' By Richard Romano
QP_26-27_0614_Sustainability.indd 26 5/15/14 8:55 AM