Quick Printing

JUN 2014

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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26 Q U I C K P R I N T I N G / J u n e 2 0 1 4 w w w. M y P R I N T R e s o u r c e . c o m T he prevailing attitude toward environmentally sustainable printing has typically ebbed and fowed with economic con- ditions. In the past couple of years, though, even if the economy hasn't been soaring, issues of sustain- ability have been on the upswing. Still, wherever you look in the industry, and whomever you talk to, the consensus is that there needs to be more education and communication—both within the industry to printers and print buyers, as well as outside the industry to the general public. What is sustainability and what are sustainable best practices? Does it entail a major investment? Does it pay off in the long run? Does "going paperless" mean "going green?" Why should I bother? Fostering Sustainable Printing is All About Education Can today's print firms afford NOT to be more 'green?' By Richard Romano QP_26-27_0614_Sustainability.indd 26 5/15/14 8:55 AM

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