Wider printed output can lead to higher profit margins
By Joann Whitcher
For commercial print- ers, "offering
wide-format to their exit- ing customer
base not only helps pro- vide a 'one
location' service, it also helps them broaden their
services to then obtain new business/new customers,"
said Christopher Guyett, sales and marketing coordi-
nator for Durst Image Technology U.S., LLC.
Commercial printers are looking for other options to
provide to their customer base, added Guyett. Digital
inkjet allows these print providers to provide a quicker
turnaround while meeting shorter production runs for
their customer's jobs, he said.
Commercial Printers
Embrace
Wide-Format's
Charm
W
ide-format isn't only for digital sign shops.
More commercial printers are eyeing wide-
format as a means to signifcantly increase their
proftability and grow their businesses without
too big a stretch in expertise or investment
in capital equipment, noted Randy Paar, senior market-
ing specialist for Canon Solutions America. "Their existing
customer base provides a great starting point to begin sell-
ing wide-format. From there, it's a combination of repeat
business, word-of-mouth, demonstrating new applications,
and building awareness in the community such
as open houses, advertising, etc.,"
Parr added.
22 Q U I C K P R I N T I N G / J u n e 2 0 1 4
w w w. M y P R I N T R e s o u r c e . c o m
Go wide with Zund's G3 L-2500 digital
cutter (top) and Canon's Océ Arizona 660
GT UV flatbed (right).
QP_22-25_0614_WideFormat.indd 22 5/15/14 8:54 AM