APRIL 2014
Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 37, Number 7, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI
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Contents
4 Q U I C K P R I N T I N G / A p r i l 2 0 1 4
w w w. M y P R I N T R e s o u r c e . c o m
TABLE OF
F E A T U R E S
11
2014 Franchise Review
Convergence is the operative word for quick and small commercial print franchisees in 2014.
By Mark Vruno
14
One-to-One Marketing
How effective are your one-to-one marketing efforts? It might be time for a close examination.
By Bob Hall
18
Introduction to Functional Printing
Some prognosticators see the functional print market reaching nearly $14 billion within
the next six years. Is it the next "Industrial Revolution"?
By Jeffrey Steele
20
The World Outside the Wall
For Westphal's Group, it's all about cheese, Packers, printing, and a whole lot more.
By Howard Riell
22
Executive Q&A;: Zarik Megerdichian, 4over
Zarik Megerdichian had no idea that a "$250 accident" could become a multi-million
dollar corporation today.
By Denise M. Gustavson
C O L U M N S
24 DIGITAL ORIGINAL
The Next BIG Thing?
By John Giles
25 EXECUTIVE SUITE
The New 'Sweat Equity'
Firms
By Dr. David Claerbaut
14
22
D E P A R T M E N T S
6 Editorial
7 Printing News
30 Ad Index/Classifieds
30 Supplier Directory
36 New Products
W E B E X C L U S I V E (Read these articles at MyPRINTResource.com)
COVER IMAGE © ISTOCKPHOTO/THINKSTOCK.
18
ONLINE FEATURES
Winning Strategies: Due Diligence
By Mitch Evans
MyPRINTResource.com/11351431
Case Study: WhatÕs an Owner to Do?
By Tom Crouser
MyPRINTResource.com/11327387
Is Scanning Considered Low-Tech?
By Mark Vruno
MyPRINTResource.com/11322454
Dynamic Direct Mail: Making the
Mail Piece ÒStickyÓ
By Joann Whitcher
MyPRINTResource.com/11248095
38 JOHNSONÕS WORLD
Taxman
By Steve Johnson
26 MONEY TALK
Steps Toward Greater
Profitability
By Stuart Margolis
27 PRIORITY MAIL
The Case for Postal
Reform, Part 2
By Nancy DeDiemar
29 SALES CLINIC
Put More KIDding In Your Selling
By Dave Fellman
QP_4-5_0414 TOC.indd 4 3/19/14 10:52 AM