Quick Printing

APR 2014

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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14 Q U I C K P R I N T I N G / A p r i l 2 0 1 4 w w w. M y P R I N T R e s o u r c e . c o m I am the target of many one-to-one marketing efforts. Some very few are effective; most are not. By Bob Hall I am the target of many one-to-one marketing efforts. Some very few are effective. Most are not—unless one gets turned on by seeing his or her name written out in the clouds or on the side of a New York City taxi. That's clever, but it's been done to death and lost its impact long ago. Images provided by Konica Minolta. One-to-one marketing "refers to marketing strategies applied directly to a specific consumer," according to Wikipedia. Its goals are to "identify, differentiate, interact, and customize." Accurate databases of customer interests and preferences are its heart and soul. Konica Minolta bizhub PRESS C8000. QP_14-17_0414 OneOneMarketing.indd 14 3/18/14 3:47 PM

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