Quick Printing

JAN 2014

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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EDITORIAL Ring Out the Old, Ring in the New www.MyPRINTResource.com PUBLISHER Kelley Holmes 800-616-2252 x6104 kelley@quickprinting.com EDITOR Karen Lowery Hall 800-616-2252 x6108 karen@quickprinting.com Senior Consultant Bob Hall browndawg@aol.com Sr. Contributing Columnists Tom Crouser David Fellman John Giles tom@crouser.com dmf@davefellman.com john@johngiles.com Contributing Columnists David Claerbaut Nancy DeDiemar Mitch Evans Steve Johnson Stuart Margolis Joe Rickard Tawnya Starr Debra Thompson drdc46@yahoo.com nancy91762@gmail.com mitch@mitchevansconsulting.com steve@copresco.com bPfaff@margolisbecker.com jrickard@intellectives.com tawnya.starr@firespring.com debra@tgassociates.com CORPORATE OFFICE 3 Huntington Quadrangle, Suite 301 North Melville, NY 11747 Phone: 800-308-6397 Fax: 631-845-2741 Account Executives Kimberly Jorgensen x6103 kimberly@quickprinting.com Paul Zimmerman x6214 paul@quickprinting.com Production Manager Tina Kennedy x6253 tina.kennedy@cygnus.com Art Director john.sidor@cygnus.com John Sidor x6362 European Sales Representative, ITSL Media Julian Maddocks-Born, Sales Director julian@itsluk.com, +44 (0)1442 230033 Benedict Hume, Sales Manager benedict@itsluk.com, direct line +44 (0)1442 288287 CIRCULATION Jackie Dandoy x1711 jackie.dandoy@cygnus.com For change of address or subscription information, call 877-382-9187, fax 920-563-1704, or circ.quickprinting@omeda.com REPRINT SERVICE For reprints and licensing, please contact Nick Iademarco at Wright's Media 877-652-5295 ext. 102 or niademarco@wrightsmedia.com LIST RENTALS Elizabeth Jackson 847-492-1350 x18 ejackson@meritdirect.com CEO John French CFO Paul Bonaiuto SVP, Strategy & Business Development Blair Johnson VP, Marketing Gerry Whitty VP, Audience Development Julie Nachtigal VP, Technology Eric Kammerzelt VP, Production Operations Curt Pordes VP, Human Resources Ed Wood Q U I C K P R I N T I N G • P R I N T I N G N E W S • W I D E - F O R M A T Which emerging technologies ignite your imagination for 2014? By Karen Lowery Hall s we tack a new calendar to the wall, it's time to turn attention to all that is new in the world. First—and I'm quite sure it's at the top of your list—is that Pantone's Color of the Year is Radiant Orchid. The color experts assure us that this "enchanting harmony of fuchsia, purple, and pink undertones…inspires confidence and emanates great joy, love, and health." That's an uplifting thought for the New Year, but I don't think I'll repaint my living room just yet. There are a lot of exciting new opportunities available on the technology end of things, too. While I was at the NAQP Owners Conference last fall, the hottest topic by far was 3D printing. Paul Strack of CustomXM brought his nifty 3D squirrel that had captured everyone's imagination at the Integrated Print Forum back in the summer. (The same squirrel that was immortalized in Steve Johnson's column in the September issue of QP.) A panel discussion paired with the live 3D printing demonstration at the Vendor Showcase sparked an ongoing discussion about the pros and cons of the process and ideas for promising applications. If you're crazy for apps, there are loads of new ones available to make your work life more mobile. From paper and ink apps to inventory control and workflow tracking, you can bring more tasks to your small screens than ever before. This adds to the mobility and flexibility of busy print executives. Mobile apps that mesh with your estimating software give an edge to salespeople who can quote job costs on the spot. Want to get more involved than just using someone else's app? Create your own—or better yet, create one for your customer. The perceived value of being able to create something as cool as an app that is unique to your customer's business is another way to differentiate your company in a big way. Want to do something that's so cool it's downright polar? Give augmented reality a whirl. Sure these new technologies have a pretty steep learning curve, but just helps to lessen the competition. You may prefer to start a little closer to your comfort zone. Personalized marketing services are still an untapped profit center for most print providers, and the profit margins are outstanding. The thing that makes this so appealing is that most of you already have everything you need to produce these jobs. Read more about it in John Giles' Digital Original column on page 22. No matter how you decide to grow your company in 2014, everyone here at QP wishes you the best of luck. We'll keep the information flowing to help you succeed in whatever you choose to do. Happy New Year! ◗◗ A "Almost every printing company has the software to produce one-to-one marketing pieces that have been personalized with text and graphics." —John Giles I M A G I N G Visit the QP blogs at www.MyPRINTResource.com/blogs. January 2014 / QUICK PRINTING 5

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