EDITORIAL
Ring Out the Old,
Ring in the New
www.MyPRINTResource.com
PUBLISHER
Kelley Holmes
800-616-2252 x6104
kelley@quickprinting.com
EDITOR
Karen Lowery Hall
800-616-2252 x6108
karen@quickprinting.com
Senior
Consultant
Bob Hall
browndawg@aol.com
Sr. Contributing
Columnists
Tom Crouser
David Fellman
John Giles
tom@crouser.com
dmf@davefellman.com
john@johngiles.com
Contributing
Columnists
David Claerbaut
Nancy DeDiemar
Mitch Evans
Steve Johnson
Stuart Margolis
Joe Rickard
Tawnya Starr
Debra Thompson
drdc46@yahoo.com
nancy91762@gmail.com
mitch@mitchevansconsulting.com
steve@copresco.com
bPfaff@margolisbecker.com
jrickard@intellectives.com
tawnya.starr@firespring.com
debra@tgassociates.com
CORPORATE
OFFICE
3 Huntington Quadrangle, Suite 301 North
Melville, NY 11747
Phone: 800-308-6397 Fax: 631-845-2741
Account Executives Kimberly Jorgensen x6103 kimberly@quickprinting.com
Paul Zimmerman x6214 paul@quickprinting.com
Production Manager Tina Kennedy x6253
tina.kennedy@cygnus.com
Art Director
john.sidor@cygnus.com
John Sidor x6362
European Sales Representative, ITSL Media
Julian Maddocks-Born, Sales Director
julian@itsluk.com, +44 (0)1442 230033
Benedict Hume, Sales Manager
benedict@itsluk.com, direct line +44 (0)1442 288287
CIRCULATION
Jackie Dandoy x1711
jackie.dandoy@cygnus.com
For change of address or subscription information,
call 877-382-9187, fax 920-563-1704, or
circ.quickprinting@omeda.com
REPRINT SERVICE
For reprints and licensing, please contact Nick Iademarco
at Wright's Media 877-652-5295 ext. 102 or
niademarco@wrightsmedia.com
LIST RENTALS
Elizabeth Jackson
847-492-1350 x18
ejackson@meritdirect.com
CEO John French
CFO Paul Bonaiuto
SVP, Strategy & Business Development Blair Johnson
VP, Marketing Gerry Whitty
VP, Audience Development Julie Nachtigal
VP, Technology Eric Kammerzelt
VP, Production Operations Curt Pordes
VP, Human Resources Ed Wood
Q U I C K
P R I N T I N G
•
P R I N T I N G
N E W S
•
W I D E - F O R M A T
Which emerging technologies ignite your
imagination for 2014? By Karen Lowery Hall
s we tack a new calendar to the wall, it's time to turn attention to all
that is new in the world. First—and I'm quite sure it's at the top of
your list—is that Pantone's Color of the Year is Radiant Orchid. The
color experts assure us that this "enchanting harmony of fuchsia,
purple, and pink undertones…inspires confidence and emanates
great joy, love, and health." That's an uplifting thought for the New Year, but
I don't think I'll repaint my living room just yet.
There are a lot of exciting new opportunities available on the technology
end of things, too. While I was at the NAQP Owners Conference last fall, the
hottest topic by far was 3D printing. Paul Strack of CustomXM brought his
nifty 3D squirrel that had captured everyone's imagination at the Integrated
Print Forum back in the summer. (The same squirrel that was immortalized
in Steve Johnson's column in the September issue of QP.) A panel discussion
paired with the live 3D printing demonstration at the Vendor Showcase
sparked an ongoing discussion about the pros and cons of the process and
ideas for promising applications.
If you're crazy for apps, there are
loads of new ones available to make
your work life more mobile. From
paper and ink apps to inventory
control and workflow tracking, you
can bring more tasks to your small
screens than ever before. This adds to
the mobility and flexibility of busy
print executives. Mobile apps that
mesh with your estimating software
give an edge to salespeople who can quote job costs on the spot.
Want to get more involved than just using someone else's app? Create your
own—or better yet, create one for your customer. The perceived value of being
able to create something as cool as an app that is unique to your customer's
business is another way to differentiate your company in a big way. Want to
do something that's so cool it's downright polar? Give augmented reality a
whirl. Sure these new technologies have a pretty steep learning curve, but just
helps to lessen the competition.
You may prefer to start a little closer to your comfort zone. Personalized
marketing services are still an untapped profit center for most print providers,
and the profit margins are outstanding. The thing that makes this so appealing is that most of you already have everything you need to produce these
jobs. Read more about it in John Giles' Digital Original column on page 22.
No matter how you decide to grow your company in 2014, everyone here
at QP wishes you the best of luck. We'll keep the information flowing to help
you succeed in whatever you choose to do. Happy New Year! ◗◗
A
"Almost every printing
company has the software
to produce one-to-one
marketing pieces that
have been personalized
with text and graphics."
—John Giles
I M A G I N G
Visit the QP blogs at www.MyPRINTResource.com/blogs.
January 2014 / QUICK PRINTING
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