Quick Printing

JAN 2014

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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and visceral/sensory attachment to printed books," researchers note, "potentially elevating them to a luxury item." "I think there might be some surprise to that," suggests Mike Herold, worldwide manager, Inkjet Technologies for Ricoh. "What the study has illuminated is that there is an impression out there about what is going on in the books industry. I think what the study has dug into and discovered is that there is a different reality as to what hard copy books are being used today, and how they might be used going forward." "Despite the perceived growth of e-books, our research shows that there is a silver lining for the printed books and the digital production print industries," says Marco Boer, consulting partner, I.T. Strategies. "As book orders become smaller in quantity and more frequent, and as an unprecedented number of titles are introduced each year, digital print is helping book manufacturers tackle potential challenges head-on through automation and more intelligent printing." He adds, "Seventy percent of all books sold are still sold in paper format." A Boon for Print Other findings from the study spe- cifically relevant to publishers and book manufacturers include: • Publishers are using digital printing in two ways. The first is as a test with one to two books placed per retailer, circumventing cumbersome distributor guidelines and storage fees before ordering larger offset or digitally printed quantities. The second is for predicted strong titles—digitally printed books are used for reorders as needed to supplement first-run offset printed books. • Digital production inkjet printers have opened the door to a business model shift. Combined, the study estimates that just 50 production inkjet systems owned by 25 book manufacturers produced more than 10 percent of all printed book pages in the US in 2012. • Offering titles electronically does not correspond to revenue generation or cost savings. Even the largest publishers derive revenues of no more than 20 to 30 percent from e-book sales. "I think the critical aspect for printers to understand is where the trends are going to be for hard-copy books, and where things are going forward," says Herold. "There are obviously some books that are going to continue to go more into electronic. I don't want to call them BONUS Download a free copy of The Evolution of the Book Industry: Implications for U.S. Book Manufacturers and Printers at MyPRINTResource.com/11271594. throwaway books, but they are books with which you don't have a sense of need to collect, to gift, to share, to show off. Those types of books that would have longer intrinsic value to the users are going to continue to be critical in a print format because, again, they can be shared, passed down." In other words, traditional printed books aren't going anywhere. ◗◗ Experience the Label Works Family difference: • Customer Service... where Minnesota Nice meets Label Know-How • Free targeted samples & sales tools...yep, FREE! • State of the art printing equipment with the most skilled operators in the industry MEET TROY & SCOTT YOUR PRINTING EXPERTS Join Our Family You don't need to be a label expert, because we are 800.423.4396 labelworks.com customercare@labelworks.com Supplier For more information, visit MyPRINTResource.com/10006313 w w w. M y P R I N T R e s o u r c e . c o m January 2014 / QUICK PRINTING 17

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