EDITORIAL
How Fortunate
the Printer!
I know it's true because my fortune cookie said it
was. By Karen Lowery Hall
ot long ago, I read an article that made me laugh so hard I could
barely catch my breath. It contained a list of fortune cookie style
fortunes for writers. They mostly had to do with common grammar and punctuation pet peeves. It hit all my hot spots: commas,
hyphens, improper capitalization, and turning nouns into verbs.
One of my favorites was, "Every time you use an apostrophe to make a word
plural, a puppy dies." I love puppies, so please don't ever do this again.
The article got me thinking that it would be fun to write fortunes for printers. And since the end of the year is all about celebrations and having fun,
that's just what I decided to do. As I
embark on this effort, I offer a tip of
the hat to Laura Hale Brockway, who
wrote the article that so amused and
inspired me. And just to give credit
where it is due, Bob got in on the fun
and contributed some of these too.
• Addressing mail pieces does not
make you a marketing services provider.
• If you can't do the job well…
outsource it!
• As soon as you deliver that big, complex project, the customer will immediately spot a typo.
• If you want loyal customers, connect with them on a regular basis.
• You will suffer mixed emotions when, after spending your life savings on
your daughter's Ph.D. in philosophy, she decides she'd rather work in your
shop after all.
• A job on the press is worth two being quoted.
• While shopping you scrutinize all the signage to determine which of your
competitors did the work.
• Good things come to those who get out and sell.
• A new profit center is on the horizon.
• Read your favorite trade publication and it will lead you toward prosperity.
• No matter what technology brings, people still do business with people.
• To what question are you the answer?
I hope you have enjoyed a prosperous 2013 and that the coming year
will bring you lots of work, high margins, and personal satisfaction. Happy
holidays! ◗◗
N
"My business is not
who I am, it's what I
do. But it succeeds
because of who I am."
—Chuck Pappas,
Arlington Swifty Printing
Visit the QP blogs at www.MyPRINTResource.com/blogs.
6
QUICK PRINTING / December 2013
www.MyPRINTResource.com
PUBLISHER
Kelley Holmes
800-616-2252 x6104
kelley@quickprinting.com
EDITOR
Karen Lowery Hall
800-616-2252 x6108
karen@quickprinting.com
Senior
Consultant
Bob Hall
browndawg@aol.com
Sr. Contributing
Columnists
Tom Crouser
David Fellman
John Giles
tom@crouser.com
dmf@davefellman.com
john@johngiles.com
Contributing
Columnists
David Claerbaut
Nancy DeDiemar
Mitch Evans
Steve Johnson
Stuart Margolis
Joe Rickard
Tawnya Starr
Debra Thompson
drdc46@yahoo.com
nancy91762@gmail.com
mitch@mitchevansconsulting.com
steve@copresco.com
bPfaff@margolisbecker.com
jrickard@intellectives.com
tawnya.starr@firespring.com
debra@tgassociates.com
CORPORATE
OFFICE
3 Huntington Quadrangle, Suite 301 North
Melville, NY 11747
Phone: 800-308-6397 Fax: 631-845-2741
Account Executives Kimberly Jorgensen x6103 kimberly@quickprinting.com
Paul Zimmerman x6214 paul@quickprinting.com
Production Manager Tina Kennedy x6253
tina.kennedy@cygnus.com
Art Director
john.sidor@cygnus.com
John Sidor x6362
European Sales Representative, ITSL Media
Julian Maddocks-Born, Sales Director
julian@itsluk.com, +44 (0)1442 230033
Benedict Hume, Sales Manager
benedict@itsluk.com, direct line +44 (0)1442 288287
CIRCULATION
Jackie Dandoy x1711
jackie.dandoy@cygnus.com
For change of address or subscription information,
call 877-382-9187, fax 920-563-1704, or
circ.quickprinting@omeda.com
REPRINT SERVICE
For reprints and licensing, please contact Nick Iademarco
at Wright's Media 877-652-5295 ext. 102 or
niademarco@wrightsmedia.com
LIST RENTALS
Elizabeth Jackson
847-492-1350 x18
ejackson@meritdirect.com
CEO John French
CFO Paul Bonaiuto
SVP, Strategy & Business Development Blair Johnson
VP, Marketing Gerry Whitty
VP, Audience Development Julie Nachtigal
VP, Technology Eric Kammerzelt
VP, Production Operations Curt Pordes
VP, Human Resources Ed Wood
Q U I C K
P R I N T I N G
•
P R I N T I N G
N E W S
•
W I D E - F O R M A T
I M A G I N G