TABLE OF
DECEMBER 2013
Contents
F E AT U R E S
13 Over the Cross-Media Bridge
The concept of cross-media is nothing new, but are printers really doing it or is this just
another hot topic that is more terminology than action? By Bob Hall
15 Practical Paths to Package Printing
COVER COURTESY OF ROLAND DGA
There are as many considerations as possibilities in this sizzling new print niche.
By Jeffrey Steele
19 Express Imaging Goes Large
How one community-oriented printer expanded services and grew by adding wideformat capabilities. By Howard Riell
22 Special Section
13
QP's annual Company Capabilities vignettes feature paid advertorial information from companies
that are integral partners to your business. Learn more about the products and services they offer
and how they can help you stay profitable and differentiate your company.
22 ASAP Printing Corp.
27 Konica Minolta
32 Duplo USA
24 SmartSoft
28 Label Art
33 AAA Flag & Banner
26 International Paper
30 Xanté
WEB EXCLUSIVE
(Read these articles at MyPRINTResource.com)
ONLINE FEATURES
Printers and Digital Marketing: A Prosperous Duo
By Chris Garrett
MyPRINTResource.com/11224368
Kodak Dedicates New "Real World" Demo Center
By Bob Hall
MyPRINTResource.com/11211058
15
Rules for Effective Retail Signs
By Mark Vruno
MyPRINTResource.com/11189898
COLUMNS
37 DIGITAL ORIGINAL
42 PRIORITY MAIL
By John Giles
By Nancy DeDiemar
34 EXECUTIVE SUITE
By Dr. David Claerbaut
38 MONEY TALK
50 JOHNSON'S WORLD
By Steve Johnson
By Stuart Margolis
35 ASSOCIATION
INSIGHTS
By Mitch Evans
19
36 CASE STUDY
By Tom Crouser
39 WEB MARKETING
By Tawnya Starr
41 SALES CLINIC
By Joe Rickard
DEPARTMENTS
6
8
44
49
Editorial
Printing News
Ad Index/Classifieds
Supplier Directory
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