Quick Printing

OCT 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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TABLE OF OCTOBER 2013 Contents COVER STORY 14 Digital Production Color Shows Off at PRINT 13 The latest crop of color digital presses boasts a new breed of bells and whistles. By Bob Hall F E AT U R E S COVER PHOTO @ OSCAR EINZIG 18 Where is Offset Today? Far from its often touted death, offset print is being continually reinvented. By Jeff Steele 22 Classic Graphics: Leadership Fosters Success North Carolina printer continues to expand and increase sales. By Howard Riell WEB EXCLUSIVE (Read these articles at MyPRINTResource.com) ONLINE FEATURES ONLINE COLUMNS The Best of VDP By Mark Vruno Association Insights: NAQP Tuning up for Nashville Owners Conference MyPRINTResource.com/11126661 18 By Mitch Evans MyPRINTResource.com/11130058 By Joann Whitcher MyPRINTResource.com/10956395 Case Study: What You Need to Know to Sell Your Business By Tom Crouser MyPRINTResource.com/11130094 Executive Suite: Keep Written Records of Employee Discipline By Dr. David Claerbaut 22 MyPRINTResource.com/11130157 COLUMNS 24 MONEY TALK How Do You Stack Up After the Great Recession? By Stuart Margolis 25 DIGITAL ORIGINAL 8 © iStockphoto/Thinkstock Social Media Success: Telling Your Company's Story Time to Review Customer Submission Standards By John Giles 36 JOHNSON'S WORLD 26 PRIORITY MAIL A Deli-cate Situation By Steve Johnson Direct Mail Marketing is Back! By Nancy DeDiemar DEPARTMENTS 27 SALES CLINIC Five Strategies to Improve Prospecting for New Customers By Joe Rickard 6 8 29 30 34 Editorial Printing News Ad Index Classifieds Supplier Directory Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 37, Number 1, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI 53538, and additional mailing offices. Printed in USA. Throughout this issue, trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, we are using the names only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement. Entire contents copyright 2013, Cygnus Business Media Inc. All rights reserved. Diverse views of readers are welcomed. Publisher assumes no responsibility for unsolicited manuscripts. Subscriptions: one-year: $45; two-year: $90 to U.S. and possessions; Canada/Mexico: one-year: $65; two-year: $130. Other countries, one year: $95. Single copy: $10; quantity available. Quick Printing is a controlled publication distributed to qualified members of the graphics communication industry. When changing your mailing address, please give six weeks' notice, providing both old label as well as new information. Subscribers who do not wish to appear on rented mailing lists should contact us directly. Postmaster: Send address changes to: Quick Printing, P.O. Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Quick Printing, P. O. Box 25542, London, ON N6C 6B2. 4 QUICK PRINTING / October 2013 w w w. M y P R I N T R e s o u r c e . c o m

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