Quick Printing

SEP 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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EDITORIAL I like Big Books and I Cannot Lie! There will always be a place for printed magazines— especially in the printing industry. By Karen Lowery Hall I love to see fat magazines. It just makes me feel all warm and fuzzy. And when itÕs this magazine, it also makes me feel secure. Looking around for comparisons, I see that recent issues of Better Homes and Gardens, Southern Living, and Smithsonian have been looking pretty healthy. A couple of others that Bob and I subscribe to are looking a little lean. But a recent issue of InStyleÑone of our publisherÕs subscriptionsÑtakes the prize, weighing in with more than 700 pages. Holy cats! It must be a collaboration between J.K. Rowling and George R.R. Martin. IÕm not even sure how you would go about binding a 700-page magazine so that it would hold together long enough to be read. Maybe I can find out at PRINT 13. In recent years, study after study has shown that people still want printed magazines. Even if they subscribe online, most want the print version as well. My own anecdotal evidence backs up that finding. I recently enjoyed attending the franchise conventions for Franchise Services Inc. and Minuteman, where I heard lots of positive feedback from readers. They also offered a bit of constructive criticism and a few suggestions for subjects they would like to see in QP. But the one thing that everyone agrees on is that they really like getting the printed magazine and they wish it was bigger. Even people who take full advantage of our various offerings at MyPRINTResource.com still want the tactile satisfaction of being able to sit down with a magazine and turn the pages. In a world that is becoming ever more digitalÑand if you donÕt believe it is, read John GilesÕ prepress article on page 24Ñthere is just something satisfying about a nice, thick printed publication. So spend some time perusing this issue. Take it with you as you travel to PRINT 13 in Chicago so you can preview all the hot new technologies before you get there. YouÕll find a selection of them in the Showstoppers article that starts on page 32. Even if you canÕt get to the show, you can still follow all the news and announcements from the show by linking to the PRINT 13 Show Daily from MyPRINTResource.com. As the mellow days of early autumn begin to emerge, sit back, relax...and read! ◗◗ "A lot can be accomplished in an environment where people are taught to do their jobs according to policy, procedure, and expectations, then empowered to do those jobs with a minimum of oversight." —Dave Fellman www.MyPRINTResource.com PUBLISHER Kelley Holmes 800-616-2252 x6104 kelley@quickprinting.com EDITOR Karen Lowery Hall 800-616-2252 x6108 karen@quickprinting.com Senior Consultant Bob Hall browndawg@aol.com Sr. Contributing Columnists Tom Crouser David Fellman John Giles tom@crouser.com dmf@davefellman.com john@johngiles.com Contributing Columnists David Claerbaut Nancy DeDiemar Mitch Evans Steve Johnson Stuart Margolis Joe Rickard Tawnya Starr Debra Thompson drdc46@yahoo.com nancy91762@gmail.com mitch@mitchevansconsulting.com steve@copresco.com bPfaff@margolisbecker.com jrickard@intellectives.com tawnya.starr@firespring.com debra@tgassociates.com CORPORATE OFFICE 3 Huntington Quadrangle, Suite 301 North Melville, NY 11747 Phone: 800-308-6397 Fax: 631-845-2741 Account Executives Kimberly Jorgensen x6103 kimberly@quickprinting.com Paul Zimmerman x6214 paul@quickprinting.com Production Manager Tina Kennedy x6253 tina.kennedy@cygnus.com Art Director john.sidor@cygnus.com John Sidor x6362 European Sales Representative, ITSL Media Julian Maddocks-Born, Sales Director julian@itsluk.com, +44 (0)1442 230033 Benedict Hume, Sales Manager benedict@itsluk.com, direct line +44 (0)1442 288287 CIRCULATION Jackie Dandoy x1711 jackie.dandoy@cygnus.com For change of address or subscription information, call 877-382-9187, fax 920-563-1704, or circ.quickprinting@omeda.com REPRINT SERVICE For reprints and licensing, please contact Nick Iademarco at Wright's Media 877-652-5295 ext. 102 or niademarco@wrightsmedia.com LIST RENTALS Elizabeth Jackson 847-492-1350 x18 ejackson@meritdirect.com CEO John French CFO Paul Bonaiuto SVP, Strategy & Business Development Blair Johnson VP, Marketing Gerry Whitty VP, Audience Development Julie Nachtigal VP, Technology Eric Kammerzelt VP, Production Operations Curt Pordes VP, Human Resources Ed Wood Q U I C K P R I N T I N G • P R I N T I N G N E W S • W I D E - F O R M A T I M A G I N G Visit the QP blogs at www.MyPRINTResource.com/blogs. 6 QUICK PRINTING / September 2013 w w w. q u i c k p r i n t i n g . c o m

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