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(continued from page 30) TEC" was authorized earlier this year to coincide with the launch of a new range of magnetic optical changeable pigments and inks worldwide. FYOTEC is an official member of the China Anticounterfeit Technology Association (CATA), holding a gold medal for cigarette packaging anti-counterfeit technology. It was also an approved supplier of security inks to the Beijing 2008 Olympic committee. Application for ISO 9000 accreditation is currently underway and is expected to be granted later this year. Growing Applications As interest in holograms as a security feature on Chinese cigarette packets starts to level off, so awareness in the use of optically changeable ink is on the increase, with FYOTEC product now appearing on more than 40 brands. Another growing market for security ink application is the protection of China's growing range of quality brands such as wine. China, so often accused of copying Western products and brand piracy, is increasingly not only seeing demand for its products, such as Great Wall wine, but also the need to protect these brands from the counterfeiters and organized criminals. Equally impressive has been the use of FYOTEC ink as the leading overt security feature on the inside cover of the Hong Kong passport, which hitherto had been a popular target for ID fraud and counterfeiting. The use of this ink has certainly improved security and has become an integral component of the Hong Kong government and security agencies' frontline weapon in the fight against fraud. uct is lightweight and because it is solvent free, can be very easy to transport and distribute to global markets. The second option is OCEI Optical Changeable Effect Ink which constitutes a family of security printing inks especially formulated in house for the majority of major printing technologies such as silkscreen, gravure, intaglio, flexo, and letterpress. The third product range is the MagOri Magnetic Optical Changeable Pigment, which represents a second generation breakthrough popular product. While maintaining the traditional color changing effects, a magnetic component allows users to add certain dynamic motions to the print using adjusted and customised equipment—the magnetic signal detector indicates its detection of a signal by either emitting a light or audio message. Not only are the resulting dynamic effects eye-catching additions to the standard color changes, but they also allow covert Security Ink Options information to be encoded into the ink, The company has invested in three providing another added value security major products which are being offered feature. directly to the security printer market. Fundamental to the notion of any The OCEP Optical Changeable Effect Pigcomponent used for security applicament is the company's first tions are the twin considerand primary product, and ations of reliable quality and is an optically changeable secure supply. The former powder from which printing is addressed through QA inks can be formulated. It supervision and carefully can be supplied in a numcontrolled management and ber of color combinations execution, involving the (upwards of 15) exclusively dedicated measurement of for security applications, raw materials and regular where advanced, easy-to-use Security feature on the monitoring, and the adjustfeatures provide versatility label of the leading ment of equipment used at and flexibility for the end domestic brand of wine all stages of the manufacturuser. What's more, the prod- in China. ing process. 50 QUICK PRINTING / September 2013 Color change ink is used as a level one feature on tobacco packaging in China. Image Change In the last year or so, the highest levels of the Chinese government have been concerned by the world's perception of China as a source of cheap goods, often counterfeit. The time has come to change this perception by encouraging high quality exports with the ability to exceed customer expectations. With this in mind, FYOTEC has already introduced quality and security procedures to satisfy international criteria and meet the competitive challenges of a global economy. Secure, safe supply, which often means trying to ensure that the product finds its way into the hands of only the bona fide customers, is assured through the careful and confidential presales screening and the maintenance of client data and project records. In other words, the printer, and ultimately the end user, understand well that responsible control and management of the supply chain is essential if the credibility of the company and its products are to be respected. ◗◗ Dr. Glenn Wood leads Wood & Associates International, which exists to connect cultures, forming a bridge between China and the West. It specializes in helping technology companies present themselves optimally in their chosen export markets. The company provides business development, marketing, and sales support to companies wishing to do business with China and to Chinese companies wishing to do business in the West. Contact Dr. Wood at 717-347-7510 or gwood@woodassociates-intl.com. Learn more at MyPRINTResource.com/11109335. w w w. M y P R I N T R e s o u r c e . c o m