Quick Printing

SEP 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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The locally owned, independently-operated firm, whose customers are located throughout southeast Michigan, is offering hands-on sessions that provide "all the tips and tricks needed to make the best impression with your social media." Over the last three years, First Impression has provided training and informational sessions for national organizations, businesses, corporations, chambers of commerce, and libraries. "The print industry, along with many other industries, recognizes the need to be agile and flexible in what they offer and how they communicate with their customers," says Cortez. "Over the years we've changed from a small printing firm to offering digital copies and a broad array of marketing services. By becoming social media-savvy we are meeting our customers where they are doing business." Measurable Results A number of First Impression's own customers have asked the company to provide guidance and training on the best practices for social media. "All companies are dealing with smaller staff and more work," Cortez says. "We see these trainings as a way to support one another in today's challenging business climate." The key to success going forward, Cortez is convinced, is agility. "I just had this big, long conversation with our staff about being agile, especially in today's environment. Our print numbers, just like everybody's, are changing. I mean, it goes from ink on paper to digital copies—and those percentages within Digital Finishing Solutions. Owner Sandie Cortez, CSR Lindsey Slavik, and production manager Mike Abel hold one of the free banners that First Impression made to welcome home a National Guard unit that was returning home to Howell, MI, in December 2012. the bigger number are changing." And gracefully adapting to that change will make all the difference. "If you were to ask me three years ago if we would be doing a trade show out in Vegas for a Fortune 100 company I would have laughed at you," Cortez admits. "That's what I mean about being agile: making sure that you are solidified in what you are doing with your base and paying attention to that, but also looking for opportunities and being aggressive about it." ◗◗ Print is always on the move. In dynamic markets, printers need to adapt to new conditions. This is manroland web systems' focus: Visit us at You, your business, and your future. Our finishing and workflow PRINT 13 solutions for digital printing enable you to develop profitable business models for digital newspaper and book production. in Chicago Booth 3143 manroland web systems Inc., Lisle/IL. www.manroland-web.com For more information, visit MyPRINTResource.com/10006536 w w w. M y P R I N T R e s o u r c e . c o m Septembner 2013 / QUICK PRINTING 23

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