Quick Printing

SEP 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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press and laminated to thicker substrates, then cut into puzzle pieces for a toy manufacturer. Another is a clothing maker's catalog, featuring an insert of dye-cut labels. A clothing buyer at a retailer can pull off the labels and easily stick them on any of the pictured items to show they will buy those lines, she says. Matching Substrates to Devices One question perplexing many printers is how to make sure particular types of digital substrates are compatible with their specific output devices. Niesen urges gaining specific information from the press maker, discussing the potential match with substrate specialists, and then testing the material. "We go a lot further than many in that we have a print trial process," he says. "With our partners, we give them education and a file, coupled with any substrate they want to test, so they can understand how that substrate will perform. It's not just a matter of whether it will feed or get good toner adhesion. It's about how well will it fold, will it score, will it go through the mail, will it have to be coated or laminated, and can it be coated or laminated? It goes back to that need for education I spoke about earlier." Choosing the right substrate requires a consultation with the substrate manufacturer, agrees Kirby. "In Appleton Coated's case, it's the sales rep on premise, the management and the technical services team," he adds. "The consultation focuses on compatibility, what you can expect on press, and to provide insight if what you're trying to do will be a challenge for that equipment." "It's all about what you're trying to do," adds Neenah Paper's technical sales specialist Tony Difford. "If you're looking for that first moment of impact, look at colors. If you have a bright color, like a bright pepper ink that will really stand out, then your second moment of impact would be any of the textures you could add to that. Now it really begins to get your attention." When storing digital media, acclimate the media to the print environment for 24 hours prior to printing, Kimpton recommends. "For digital, it should be in a climate controlled environment," she warns. If media's left over, she adds, "it should be returned to the carton or the wrapping, and stored flat in the same print lab where it is being run, or adjacent to that." ◗◗ RESOURCES: Appleton Coated, MyPRINTResource.com/10118101 GPA, Specialty Substrate Solutions, MyPRINTResource.com/10005603 MACtac Printing Products, MyPRINTResource.com/10006499 Neenah Paper, MyPRINTResource.com/10170422 We're the label experts, so you don't have to be MEET... Jason YOUR PRINTING EXPERT Join our Family ANDExperience the Label Works DIFFERENCE: • Experts involved from beginning to end • Targeted label samples & sales tools to make selling easy • Personalized Customer Service 800.522.3558 | labelworks.com | customercare@labelworks.com For more information, visit MyPRINTResource.com/10006313 w w w. M y P R I N T R e s o u r c e . c o m September 2013 / QUICK PRINTING 21

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