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actual). Kodak cited placements of more than 400 of its new generation S-series imprinting print heads. As the inkjet-web installed base continues to grow, along with the high adoption rate of color imprinting (despite the fact that adding color costs three times more), IT Strategies expects about 10 percent more growth between now and 2016. Another contributing growth factor is that print heads now can be installed on mail table/inserters, according to IT Strategies' research. Highly relevant content is supported by two major proof points. More targeted print can reduce mailing costs and yield higher response rates. Mini mailers are popular among automotive industry marketers for educational and entertainment purposes, Kodak's Mansfield notes, as many marketers move away from static, full-page catalogs and less sophisticated direct mail and postcards. The Kodak Prosper S10 System is designed to enable part-page and full-page variable print inline at full speeds with a web-offset press or web finishing line. With process-color capability, print and marketing service providers can leverage the specialty printing capabilities of offset—including metallics, heavy color saturation, scratch-off coatings, and other specialty inks—to create a high-value product that POPULAR MECHANICS pioneered the personalized magalog concept. can be customized with process color imaging inline at high production speeds. This is ideal for direct mail pieces, catalogs, and other custom publishing solutions, Kodak contends. NEED A NEW COMPETITIVE ADVANTAGE? TOGETHER WE CAN DO ANYTHING. Canon Solutions America customers know they can count on us to show them how to turn inkjet technology into their next competitive advantage. From strategy and planning to implementation of complete systems, together, with our customers, we can do anything. STRONGER TOGETHER. COMING TO PRINT 13? Visit Canon Booth #502! See what's in store, visit: OceProductionPrinting.com/PRINT13 Canon Solutions America, Inc. is a registered trademark of Canon Inc. in the United States. Océ Arizona is a registered trademark of Océ Display Graphics, Inc. Océ ColorStream, Océ JetStream, Océ VarioStream, Océ VarioPrint, Océ ColorWave, Océ PlotWave, Océ PRISMA, Océ Repro Desk, and "Océ"are registered trademarks of Océ-Technologies B.V. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. ©2013 Canon Solutions America, Inc. All rights reserved. PRODUCTION PRINTING SOLUTIONS 877-623-4969 OceProductionPrinting.com For more information, visit MyPRINTResource.com/10006967 www.MyPRINTResource.com AUGUST 2013 • INKJET'S AGE 11