EDITOR'S NOTE
www.MyPRINTResource.com
PUBLISHER
Kelley Holmes
Kelley.Holmes@cygnus.com
800-616-2252 x6104
EDITOR
Denise Gustavson
Denise.Gustavson@cygnus.com
800-616-2252 x6108
COPY EDITOR
Karen Hall
Karen.Hall@cygnus.com
800-616-2252 x6108
EDITORIAL
CONTRIBUTOR
Mark Vruno
markvmail@comcast.net
CORPORATE
OFFICE
3 Huntington Quadrangle,
Suite 301 North, Melville, NY 11747
Phone: 800-308-6397
Fax: 631-845-2741
ACCOUNT
EXECUTIVES
Kimberly Jorgensen x6103
kimberly@quickprinting.com
Paul Zimmerman x6214
paul@quickprinting.com
PRODUCTION
MANAGER
Tina Kennedy x6253
tina.kennedy@cygnus.com
ART DIRECTOR
John Sidor x6362
john.sidor@cygnus.com
EUROPEAN SALES
REPRESENTATIVE,
ITSL Media
Julian Maddocks-Born, Sales Director
julian@itsluk.com, +44 (0)1442 230033
Benedict Hume, Sales Manager
benedict@itsluk.com,
direct line +44 (0)1442 288287
CIRCULATION
Jackie Dandoy x1711
jackie.dandoy@cygnus.com
For change of address or subscription
information, call 877-382-9187,
fax 920-563-1704, or
circ.quickprinting@omeda.com
REPRINT SERVICE
For reprints and licensing, please
contact Nick Iademarco at Wright's
Media 877-652-5295 ext. 102 or
niademarco@wrightsmedia.com
LIST RENTALS
Elizabeth Jackson
ejackson@meritdirect.com
847-492-1350 x18
CEO John French
CFO Paul Bonaiuto
SVP, Strategy & Business Development Blair Johnson
VP, Marketing Gerry Whitty
VP, Audience Development Julie Nachtigal
VP, Technology Eric Kammerzelt
VP, Production Operations Curt Pordes
VP, Human Resources Ed Wood
Q U I C K
P R I N T I N G
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P R I N T I N G
N E W S
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W I D E - F O R M A T
I M A G I N G
w w w. q u i c k
www.MyPRINTResource.comp r i n t i n g . c o m
Join the
Revolution
Offering high productivity, a
compelling ROI, and high quality
print, production inkjet is here—and
positioned for strong growth.
W
By DENISE M. GUSTAVSON
elcome to the inaugural issue of Inkjet's Age, a specialty publication
dedicated to the production inkjet market. There's a revolution going
on in the graphics arts marketplace. Just a few short years ago, the
digital color continuous feed market barely existed. But today, more
and more companies are producing an ever-increasing range of equipment in the production inkjet space. The battle for a piece of this rapidly growing market has begun.
But why? What's so compelling about production inkjet technology? Three reasons
stand out: production inkjet offers high productivity, a very competitive ROI, and
high quality prints. And because these systems greatly exceed what came before, today's
color production inkjet devices are creating new market opportunities.
According to InfoTrends in its recent study The High-Speed Continuous-Feed Color
Inkjet Opportunity: Global Insights from Leading
Customers, by 2015 color production inkjet will
account for about 40 percent of digital color
pages. InfoTrends marks this market segment as
the fastest growing sector in the printing industry.
So who buys these production inkjet devices and
what are they doing with them? The majority of
installations are at transaction printing sites or sites
performing a combination of transactional and
direct mail applications. According to InfoTrends' research, transaction is the leading
application, accounting for 44 percent of all color production inkjet prints. Direct
mail is the second largest application as transaction sites are increasingly adding direct
mail to the application range. Books and TransPromo tie for the third largest application. The share of TransPromo is substantial, and it is now estimated that every fifth
transaction page is currently a TransPromo page.
So what's next? As print costs continue to drop and image quality improves, fuller
coverage and coated media are keys to the future of production color inkjet. The
promotional publications market also looks promising. Several marketers already are
bringing "magalogs" to life using a powerful combination of customer data and inkjet
technology.
Inkjet's Age is designed to dive into exactly what is happening in the world of production inkjet printing and will help readers to fully understand the new capabilities
production inkjet has to offer.
There's a revolution going on in the graphic arts marketplace and inkjet is at the
center of it all. This is Inkjet's Age in the commercial print industry. With this new
brand, we are looking forward to providing comprehensive coverage of this growing
market opportunity.
"The battle for
a piece of this
rapidly-growing
market has begun."
INKJET'S AGE
• AUGUST 2013
5