TABLE OF
JULY 2013
Contents
COVER STORY
12 The Quest for Letter Perfect Mailing Systems
Considering an inline envelope converter? First, weigh factors ranging from mail
volume and software requirements to operatorsÕ learning curves. By Jeffrey Steele
F E AT U R E S
COVER PHOTO @ KAREN LOWERY HALL
14 Executive Q&A;: Steve Greenbaum, CEO, PostNet
PostNetÕs CEO discusses shipping, printing, and the franchise business model.
By Karen Lowery Hall
16 The Competitive Landscape Continues to Shift
Printers must employ disruptive thinking and creative ideas if they want to lead
the pack. By Bob Hall
18 Is Your Company Ready for Workflow Software
Workflow software is more sophisticated than ever, but are you ready to automate?
By Howard Riell
12
20 RejUVinate LAQkluster Digital Prints
How to choose the right coating to add ÒpopÓ to your digital output.
By Rob Andrews
WEB EXCLUSIVE
(Read these articles at MyPRINTResource.com)
Association Insights: Integrated Print
Forum Wows Attendees
By Megan Flynn
MyPRINTResource.com/10954203
By Dr. David Claerbaut
MyPRINTResource.com/10954425
Case Study: Selling a Business Involves
More than Price, Part 2
Winning Strategies: Employee Growth
is Your Responsibility
By Tom Crouser
MyPRINTResource.com/10946199
20
Executive Suite: Take Charge of Your
Company's Future
By Mitch Evans
MyPRINTResource.com/10954533
COLUMNS
21 SALES CLINIC
In Praise of
Micromanagement
By Dave Fellman
8
22 DIGITAL ORIGINAL
Cost of the Cloud
Gets Real
By John Giles
24 HUMAN RESOURCES
How to Find the
Right CSR Employee
By Debra Thompson
25 MONEY TALK
7 Ways to Grow Your
Bottom Line
By Stuart Margolis
34 JOHNSON'S WORLD
Tan, DonÕt Burn
By Steve Johnson
DEPARTMENTS
6
8
27
27
33
Editorial
Printing News
Ad Index
Classifieds
Supplier Directory
Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 36, Number 10, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI
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QUICK PRINTING / July 2013
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