Quick Printing

JUL 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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TABLE OF JULY 2013 Contents COVER STORY 12 The Quest for Letter Perfect Mailing Systems Considering an inline envelope converter? First, weigh factors ranging from mail volume and software requirements to operatorsÕ learning curves. By Jeffrey Steele F E AT U R E S COVER PHOTO @ KAREN LOWERY HALL 14 Executive Q&A;: Steve Greenbaum, CEO, PostNet PostNetÕs CEO discusses shipping, printing, and the franchise business model. By Karen Lowery Hall 16 The Competitive Landscape Continues to Shift Printers must employ disruptive thinking and creative ideas if they want to lead the pack. By Bob Hall 18 Is Your Company Ready for Workflow Software Workflow software is more sophisticated than ever, but are you ready to automate? By Howard Riell 12 20 RejUVinate LAQkluster Digital Prints How to choose the right coating to add ÒpopÓ to your digital output. By Rob Andrews WEB EXCLUSIVE (Read these articles at MyPRINTResource.com) Association Insights: Integrated Print Forum Wows Attendees By Megan Flynn MyPRINTResource.com/10954203 By Dr. David Claerbaut MyPRINTResource.com/10954425 Case Study: Selling a Business Involves More than Price, Part 2 Winning Strategies: Employee Growth is Your Responsibility By Tom Crouser MyPRINTResource.com/10946199 20 Executive Suite: Take Charge of Your Company's Future By Mitch Evans MyPRINTResource.com/10954533 COLUMNS 21 SALES CLINIC In Praise of Micromanagement By Dave Fellman 8 22 DIGITAL ORIGINAL Cost of the Cloud Gets Real By John Giles 24 HUMAN RESOURCES How to Find the Right CSR Employee By Debra Thompson 25 MONEY TALK 7 Ways to Grow Your Bottom Line By Stuart Margolis 34 JOHNSON'S WORLD Tan, DonÕt Burn By Steve Johnson DEPARTMENTS 6 8 27 27 33 Editorial Printing News Ad Index Classifieds Supplier Directory Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 36, Number 10, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI 53538, and additional mailing offices. Printed in USA. Throughout this issue, trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, we are using the names only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement. Entire contents copyright 2013, Cygnus Business Media Inc. All rights reserved. Diverse views of readers are welcomed. Publisher assumes no responsibility for unsolicited manuscripts. Subscriptions: one-year: $45; two-year: $90 to U.S. and possessions; Canada/Mexico: one-year: $65; two-year: $130. Other countries, one year: $95. Single copy: $10; quantity available. Quick Printing is a controlled publication distributed to qualified members of the graphics communication industry. When changing your mailing address, please give six weeks' notice, providing both old label as well as new information. Subscribers who do not wish to appear on rented mailing lists should contact us directly. Postmaster: Send address changes to: Quick Printing, P.O. Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Quick Printing, P. O. Box 25542, London, ON N6C 6B2. 4 QUICK PRINTING / July 2013 w w w. M y P R I N T R e s o u r c e . c o m

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