Quick Printing

MAY 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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TABLE OF MAY 2013 Contents QuickPrinting COVER STORY 14 2013 Quick Printing Readers' Choice Top Products Awards We asked you to vote for the new products that you feel have had the most infuence on your business or the industry as a whole. Here are the winners you chose. Compiled by Karen Lowery Hall F E AT U R E S COVER PHOTO COURTESY STOCKBYTE/THINKSTOCK. 20 Crack Open the On-Demand Book Market Producing on-demand books may open a new and proftable chapter in your company's history. By Jeffrey Steele 24 Getting into Verticals: Education Learning is the frst step if you want to take your company to school. By Howard Riell WEB EXCLUSIVE (Read these articles at MyPRINTResource.com) ONLINE FEATURES 20 Political Views: Printers Speak Their Minds We asked printers how government policies and actions affect their businesses. Join the conversation online. By Bob Hall MyPRINTResource.com/10920613 ONLINE COLUMNS By Megan Flynn 24 MyPRINTResource.com/10897173 Case Study: Case of Depreciation and Cash Flow Money Talk: Cash Is King for Business Success By Tom Crouser By Stuart Margolis MyPRINTResource.com/10898690 MyPRINTResource.com/10894989 Executive Suite: 5 Things You Need to Know about Selling Your Business Winning Strategies: Pricing Is an Art, Part 2 By Mitch Evans By Dr. David Claerbaut Association Insights: Award Programs at Printing Industries of America Recognize Exemplary Work MyPRINTResource.com/10897375 MyPRINTResource.com/10897329 COLUMNS 26 HUMAN RESOURCES Change vs. Habit By Debra Thompson 32 DIGITAL ORIGINAL The Cloud Rolls in on the Software Front By John Giles 28 SALES CLINIC There Are No "Natural" Salespeople By Dave Fellman 42 JOHNSON'S WORLD USPS Reformed or Deformed? By Steve Johnson DEPARTMENTS 6 8 35 36 41 Editorial Printing News Ad Index Classifieds Supplier Directory 8 Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 36, Number 8, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI 53538, and additional mailing offices. Printed in USA. Throughout this issue, trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, we are using the names only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement. Entire contents copyright 2013, Cygnus Business Media Inc. All rights reserved. Diverse views of readers are welcomed. Publisher assumes no responsibility for unsolicited manuscripts. Subscriptions: one-year: $45; two-year: $90 to U.S. and possessions; Canada/Mexico: one-year: $65; two-year: $130. Other countries, one year: $95. Single copy: $10; quantity available. Quick Printing is a controlled publication distributed to qualified members of the graphics communication industry. When changing your mailing address, please give six weeks' notice, providing both old label as well as new information. Subscribers who do not wish to appear on rented mailing lists should contact us directly. Postmaster: Send address changes to: Quick Printing, P.O. Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Quick Printing, P. O. Box 25542, London, ON N6C 6B2. 4 QUICK PRINTING / May 2013 w w w. M y P R I N T R e s o u r c e . c o m

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