Quick Printing

MAY 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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HUMAN RESOURCES Understand Motivation As if it wasn't complicated enough to try and change old habits and institute new routines, there is one other factor that contributes this complexity. The majority of our staff working in production areas have a common set of behavioral characteristics. Time and time again, when we use our Thomas International DISC-based profile to evaluate either candidates or employees, we find that they have a very common set of characteristics. They typically have both High S (Steadiness) and High C (Compliance) and that is why they are a good fit for the production environment. High S individuals are steady and stable and they are good listeners. They get on the job and they stick to it. High C individuals are detail and process oriented, they can follow procedures, and have a desire for accuracy. It is for those behaviors that we value them in the production environment. However, there is a flip side to their personality, and that is what you encounter when you try to implement change. As we noted, High S people are steady and stable but, as a result, they do not like change. When I talk about the difference in personalities between owners and employees, I say that High D (Dominance) people lay awake at night trying to figure out what to change the next day, but High S people lay awake at night worried about what will change the next day. High C people like procedures, but if you decide to change those procedures, then they need to know why. They are full of questions and they need time to process the idea of the change and agree to accept it. So, the bottom line is whether you are dealing with changing routines that have become habitual or overcoming natural personality resistance, you have to "sell the change." And you have to continuously reinforce the need for the change. So when you announce the change, you may get some early buy-in, but the fact is you have not made it part of the culture and gotten a commitment to it. And unfortunately, that is hard work and it is a non-stop effort. ◗◗ Debra Thompson is president of TG & Associates, a consulting firm specializing in "The Human Side of Business" specifically for the graphic industry. Visit MyPRINTResource.com/10139915 to find out about the new book by Debra and Bill Greif: "No More Rotten Eggs–A Dozen Steps to Grade AA Talent Management". Send your "Dear Debra" question to Debra@TGassociates.com. We're the label experts, so you don't have to be MEET... Jennifer YOUR SHIPPING EXPERT Join our Family ANDExperience the Label Works DIFFERENCE: • Experts involved from beginning to end • Targeted label samples & sales tools to make selling easy • Personalized Customer Service 800.522.3558 | labelworks.com | orders@labelworks.com For more information, visit MyPRINTResource.com/10006313 w w w. M y P R I N T R e s o u r c e . c o m May 2013 / QUICK PRINTING 27

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