Quick Printing

MAY 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

Issue link: https://quickprinting.epubxp.com/i/124861

Contents of this Issue

Navigation

Page 19 of 43

At AlphaGraphics Seattle, the business of printing books has been honed into an efficient, streamlined manufacturing process. Attention to detail is key to the company's success. Crack Open the On-Demand Book Market Short-run book printing is a growing niche market. By Jeffrey Steele f you're seeking new revenue opportunities, producing on-demand books may open up a whole new and proftable chapter in your shop's history. Authoring a success story in on-demand books requires possessing or acquiring certain equipment, now and a bit down the road. It calls for you to hire or train certain skills. It demands a mindset that embraces, rather than recoils from, challenges. And it requires the willingness to attend to small details. I many pages, and every one of them can do its part to provide you profit. Here's a look at some of the reasons to offer ondemand books, and a few of the keys to success once you've jumped into the market. On-demand books represent a growth market, says Richard Lindemann II, vice president of Total Printing Systems, a Newton, IL-based 40-year-old short-run book manufacturer with complete in-house finishing capabilities. One factor in the growth is the cost pressure facing publishers. When producing books ondemand, publishers can create them only as needed, based on orders sold, and ship from multiple locations; reaping considerable (continued on page 23) If you have or can obtain all these attributes, ondemand books can be a lucrative profit center for your company. As one expert notes, books have 20 QUICK PRINTING / May 2013 w w w. M y P R I N T R e s o u r c e . c o m

Articles in this issue

Links on this page

Archives of this issue

view archives of Quick Printing - MAY 2013