Quick Printing

JAN 2015

Quick Printing is the resource for the Commercial printing, visual and graphic arts industries. Since 1977, Quick Printing has focused on improving efficiency and increasing sales and profits in the print shop. Industry experts share their ideas and

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Quick Printing | January 2015 13 MyPRINTResource.com eraging only four percent." So fnancially, the year was considerably better for those top 66 frms. Paparozzi also said the latest NAPL survey uncovered that one major area of growth, as previously reported in Quick Printing, is in promotional print. In mid-2014, QP's annual Top 100 coverage showed that when it comes to the types of jobs that printers are producing, the miscellaneous category called "Brokered/Other Services" featured the biggest leap, nearly tripling to more than 33 percent (from 12.76 percent the previous year). (See last June's "Top 100 Leaders Still Slam Dunk Sales.") MyPRINTResource.com/11458192 Updated reportage on ad specialties and trade services can be found in this issue, beginning on pages 15 and 20. Also, the trend toward more color continues. Color dig- ital printing and copying collectively accounted for more than 24 percent of the QP Top 100's sales in 2013, up from 20 percent in 2012. (Monochrome digital numbers were basically fat, down by less than one percentage point, as were mailing services—nearly even year over year, hovering slightly below fve percent—and prepress, which stayed around six percent.) In postpress, howev- er, there was more than a four percent rise in bindery/ fnishing services, which grew to 13.7 percent. If smaller shops are a microcosm of the printing in- dustry, is it any surprise that offset percentages were down among last year's Top 100? Multicolor offset dropped a full eight percentage points, to 1.15 percent from 9.15, while four-color process jobs fell off even more substantially: representing more than 14 percent of sales in 2012 but only 0.6 percent in 2013. Even monochrome offset sales decreased by nearly one-half (3.8 percent vs. 6.14 percent). Scream It Loud If the print industry was a musician, would it be like the 1983 version of Sir Elton John, beating his chest while performing "I'm Still Standing?" I envision it more like the down-under band AC/DC, scream-singing its 1980 hard-rock anthem "Back in Black:" Let loose from the noose That's kept me hanging about... Forget the hearse cause I'll never die I got nine lives, cat's eyes Using every one of them and runnin' wild Cause I'm back Yes I'm back, well I'm back… back in black. The late-great '80s are long gone, of course, as are the early 2000s, when the going was still good for ink (and toner) on paper. As "Da Coach" Mike Ditka once opined, "Those who live in the past are cowards and losers." So what do print frm owners need to do to compete and proft in 2015 and going forward? How can you gain and retain market share? Print metrics are a big part of winning the future, Paparozzi said. "Show clients and prospects how they beneft from the value You don't need to be a label expert, because we are MEET NANCY YOUR CUSTOMER CARE EXPERT Join Our Family 800.423.4396 | labelworks.com customercare@labelworks.com Supplier Experience the Label Works Family difference: • Customer Service... we're Minnesota Nice meets Label Know-How • Free targeted samples & sales tools...yep, FREE! • State of the art printing equipment with the most skilled operators in the industry For more information, visit MyPRINTResource.com/10006313

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