Inkjet's Age, a print supplement to Quick Printing, is a business and technology brand dedicated to corporate and senior management and focusing on issues surrounding inkjet printing technology in all its forms. Inkjet's Age covers the industry news,
Issue link: https://quickprinting.epubxp.com/i/425366
www.MyPRINTResource.com DECEMBER 2014 • INKJET'S AGE 11 HIGH-SPEED INKJET. READY FOR THE FUTURE, HERE TODAY. Capture more business and gain a competitive edge with industry-leading Océ production color inkjet systems. Work more efficiently plus get the quality, reliability, productivity, and flexibility you need to power your high-volume, variable data color jobs. VIEW THE OCÉ JETSTREAM ® DUAL SERIES PRESS DEMO AT: CSA.CANON.COM/DEMO . 877-623-4969 | PPS.CSA.CANON.COM Canon is a registered trademark of Canon Inc. in the United States and elsewhere. "Océ" is a trademark or registered trademark of Océ-Technologies B.V. in the United States and elsewhere. Océ JetStream is a registered trademark of Océ-Technologies B.V. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. The absence of product or service mark names and logos anywhere in the text does not constitute a waiver of any trademark or other intellectual property rights pertaining to that name, mark or logo. © 2014 Canon Solutions America, Inc. All rights reserved. HIGH-VOLUME PROFIT. For more information, visit MyPRINTResource.com/10006967 Boer: The introduction of a next gen- eration of continuous-feed inkjet printers that are able to print on coated offset stocks has to be causing some pause in print shops' capital acquisition plans. There are many different technological ap- proaches to enabling what is mostly water with some colorant to stick to these rela- tively non-porous media stocks. The print quality we've seen from all these first- generation printers is very good across the board. What is unclear yet is what the economic implications will be from this technology. We know it will be more expensive than offset and less expensive than production toner-based systems, but measuring the actual cost implications will be very complex since there are so many variables that come into play. Mike Herold, director of continuous- feed inkjet technologies, Ricoh: We are seeing our solutions being leveraged by customers with a variety of objectives. Early in the development of the market, it was mostly forms replacement applications where customers were typically leverag- Direct mail works because people use data and make direct mail relevant. It delivers results. ing efficiencies instead of other capabilities of our inkjet solutions. Now, customers are leveraging the full capabilities of our solutions—from hardware to software and services—and developing some very unique applications. Examples of this include customized books, criti- cal communications, di- rect marketing and market materials, and precision marketing. Meldrum: As inkjet presses have be- come more capable in terms of speed, reliability, resolution, and the range of addressable substrates, this has seen the growth in conversion of short-run offset print runs to inkjet. Murphy: Improvements in print qual- ity, productivity, workflow, and media versatility are driving inkjet adoption into mainstream applications. In parallel, the market's digital drivers of inventory management, versioning, customization, and print on demand (POD) continue to suppress run lengths and accelerate offset transference. Inkjet now makes sense to