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N E W S O F T H E P R I N T I N G I N D U S T R Y A T A G L A N C E w w w. M y P R I N T R e s o u r c e . c o m 8 Q U I C K P R I N T I N G / N o v e m b e r 2 0 1 4 NEWS HP to Separate Into Two Companies in 2015 Hewlett-Packard (HP) plans to separate into two new pub - licly traded Fortune 50 companies: one comprising HP's enter- prise technology infrastructure, software, and services busi- nesses, which will do business as Hewlett-Packard Enterprise, and one that will comprise HP's personal systems and printing businesses, which will do business as HP Inc. and retain the current logo. Immediately following the transaction, which is expected to be completed by the end of fiscal 2015, HP share- holders will own shares of both Hewlett-Packard Enterprise and HP Inc. Meg Whitman, President and Chief Executive Officer of HP, and Cathie Lesjak, Chief Financial Officer of HP, will hold these positions with Hewlett-Packard Enterprise. When the separation is complete, Whitman will also serve on the Board of Directors of Hewlett-Packard Enterprise, and Pat Russo will move from Lead Independent Director of HP to Chairman of Hewlett-Packard Enterprise. Dion Weisler, Executive Vice President of HP's Printing and Personal Systems business, will lead HP Inc. as President and Chief Executive Officer. Whitman will serve as non-executive Chairman of HP Inc.'s Board of Directors. MyPRINTResource.com/10005824 Muller Martini and MBO America Partner Muller Martini North America and MBO America have agreed to partner in support of the marketing, sales and distribution of pile- and roll-fed Presto II Digital saddle stitching technolo- gies. This nonexclusive agreement emanates from the organiza- tions' similar manufacturing and customer service ideologies. Muller and MBO America's highly complementary technology mix enables the optimum level of flexibility when configuring the Presto II Digital. Muller Martini: MyPRINTResource.com/10006773 MBO America: MyPRINTResource.com/10006604 Inkjet Direct Mail To meet growing demand for personalized direct-mail campaigns, IWCO Direct has expanded its digital platform with the addition of Océ ColorStream3900 digital inkjet presses from Canon at its facilities in Chanhassen, MN, and Hamburg, PA. "O u r d i g it a l p l at- form is more than just a print platform. Com- bined with our Proprietary Intelligence model, it is a powerful marketing tool that allows our customers to enjoy improved return on their marketing investment through higher response rates and lower postage costs," explains CEO Jim Andersen. These two installations mark the fifth and sixth 3900 mod- els that IWCO has added across its platform since January 2013. In Minnesota, the company also recently installed a Bell and Howell Inveloper wrap-based finishing system, which integrates with its digital print technology to produce more creative and personalized outer envelopes and offer selective inserting. An additional benefit of its platform is the ability to provide single-stream optimization for deeper geographic concentrations and the ability to qualify for Saturation and High-Density Carrier Route rates, the firm reports. MyPRINTResource.com/10117888 Mohawk Maker Campaign Honored by AIGA Mohawk was recently honored for the company's Maker Cam- paign by AIGA in the association's annual Justified Design Com- petition. Mohawk was one of 19 brands honored for exemplary case study submissions that demonstrate the value of design in a clear, compelling and accessible way. The Maker campaign was manufactured by Hybrid Design, with Creative Direction provided by Dora Drimalas and Design by Caleb Kozlowski. Hybrid initially began to model the campaign as an exercise to raise awareness of the Mohawk Superfine grade, and then it evolved into an investigation of Mohawk as a brand and how the company and paper itself are culturally relevant. During the process, the paper industry's chief communica - tion device—the paper sample—was re-imagined to connect with contemporary culture and redefined to alter the industry's perspective of paper in a progressively digital world. The Mohawk Maker Campaign featured several key elements designed to communicate experiences that are unique to paper, to elevate print communications, and to highlight the beauty and tactility of fine paper. The 19 winning entries survived three rounds of evaluation by the jury, which was chaired by Christopher Simmons, and included Dana Arnett, Kate Aronowitz, Cameron Campbell, Joe Gebbia, Jennifer Kinon, and Jeremy Mende. MyPRINTResource.com/10006743 AlphaGraphics of Downtown Raleigh Acquires Commercial Printing Company AlphaGraphics of Downtown Raleigh has finalized its acqui- sition of 120-year old Commercial Printing Company, a lead- ing provider of visual communications and print in Raleigh. Commercial Printing Company will now operate as part of the AlphaGraphics global franchise network of locally owned print- ing companies. Through this acquisition, Commercial Printing Company is able to expand its services to include multichannel marketing, communications, digital design, and large format works such as full-scale banners and vehicle wraps. AlphaGraphics of Down- town Raleigh will have an opportunity to increase its customer base as well as leverage the Commercial Printing Company name, which has been a Raleigh staple since 1894. The offset printing market can largely be considered stable and "right- sized." —Bruce Leigh Myers, assistant professor at the RIT School of Media Sciences, page 16