4 Q U I C K P R I N T I N G / N o v e m b e r 2 0 1 4
w w w. M y P R I N T R e s o u r c e . c o m
NOVEMBER 2014
Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 38, Number 2, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI
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Contents
TABLE OF
F E A T U R E S
14
Drops on Demand:
Making Water Work with Inkjet Inks
High-speed production inkjet presses require a greater symbiosis
of ink, paper, and press—and even other parts of the production
process, such as finishing. By Richard Romano
16
Does Offset Printing Have a Future?
Of course it does! Taking a quick look back—and a long look
forward—at the graphic arts technology that laid the foundation
for an industry.
By Jeffrey Steele
18
Sheetfed Print Capabilities Expand with
Inkjet Technology from Fujifilm
A blend of sheetfed offset and inkjet production keeps Gilson
Graphics growing. By Howard Riell
COLUMNS
20 CASE STUDY
By Tom Crouser
22 MONEY TALK
By Stuart Margolis
23 DIGITAL ORIGINAL
By John Giles
24 EXECUTIVE SUITE
By David Claerbaut, PhD
25 SALES CLINIC
By Dave Fellman
26 ASSOCIATION INSIGHTS
By Samantha Lake, NAPL
27 HUMAN RESOURCES
By Debra Thompson
38 JOHNSON'S WORLD
By Steve Johnson
DEPARTMENTS
6 Editorial: Pressing On
8 Printing News
29 Supplier Directory/
Classifieds
34 Ad Index
35 New Products
W E B E X C L U S I V E (Read these articles at MyPRINTResource.com)
ONLINE FEATURES
Dynamic Direct Mail: Making the
Mail Piece "Sticky"
MyPRINTResource.com/11248095
Keeping Your In-Plant Relevant
MyPRINTResource.com/11532588
Overcoming Obstacles: Learning to
Design for the Web
MyPRINTResource.com/11532642
The Questions that Get the Sale
MyPRINTResource.com/11573877
O N T H E C O V E R
Inkjet output is looking more
vibrant than ever—despite
inherent challenges posed by
water on substrates during the
technology's reproduction process.
35
18