"Coatings are the last thing down on a
piece of paper, but the very first thing
a customer sees."
—anonymous coating expert, page 14
NEWS
New Offset Plates, Platesetter for
Panther Graphics
Increased production without any of the waste is giving a
Rochester, NY print firm a boost. Full-service print communica-
tions firm Panther Graphics now is using two of Kodak's newest
offset technologies to meet customer demands for high-quality
and sustainable print. The eco-
nomic and environmental ben-
efit of an investment in Achieve
Platesetters with Sonora XP
Process Free Plates has become
increasingly popular.
"By removing all chemistry,
water, equipment, energy, and
waste related to the processing
step with Sonora XP Process
Free Plates, we have been able
to slash our prep time in half
and have experienced an over-
all throughput jump of over
30 percent," said Daryll "Tony"
Jackson, president/CEO of Pan-
ther Graphics. "We've found
that Sonora XP Plates increase
our capacity to grow by allowing faster, more reliable, high-
quality jobs. The Achieve Platesetter is faster and more reliable
than Panther's former platesetter. The decision to pair these two
advanced technologies was an easy one."
MyPRINTResource.com/11533580
Graphic Plus Bolsters Marketing Services
Graphic Plus, Lisle, IL, is the first user of a new multichannel
marketing service from Ricoh that is delivering double-digit
results to the print firm and its customer. Called 1to1 Create
Marketing Services and powered by PTI Marketing Technologies,
the cloud-based subscription program is aimed to help small to
medium-sized PSPs create, launch, track, manage, modify and
optimize turnkey cross-media marketing campaigns.
Graphics Plus was tasked with creating and executing a
multichannel campaign, including postcards, pURLs, email
blasts, brochures, and rack cards, to help increase membership
at a local health club. Aiming to reach women aged 21 to 55
within a two-mile radius of the club's Chicago-area location,
Graphics Plus leveraged 1to1 Create Marketing Services to
develop a customized campaign with offers for free trials. Early
campaign results showed a more than 10 percent increase in
facility attendance.
MyPRINTResource.com/11536970
Penta Quarterly to Publish as Glossy
Magazine
A successful quarterly insert will undergo a makeover next
month. Barron's, the Dow Jones financial weekly, will publish its
Penta wealth-management quarterly as a glossy magazine insert
beginning with the Septem-
ber 29 issue. Until now, Penta
has been published as a news-
print section of Barron's.
"This is a great advance for
Penta," said Ed Finn, editor
and president of Barron's. "We
launched Penta in September
2009 in the wake of the credit
crisis and the Madoff scandal
to provide 'trusted advice for
families with assets of $5 mil-
lion or more.' We felt no media outlet had done a good job of
offering wealthy families advice on such important issues as
choosing a private bank, sizing up individual hedge funds, estab-
lishing trusts for future generations, and giving intelligently to
philanthropies."
The September Penta and subsequent quarterly issues will be
inserted into Barron's. Penta will be printed on 44-pound glossy
stock with a trim size of 9.875 by 11.5 inches with a 70-pound
cover stock. Binding will be saddle-stitched.
MyPRINTResource.com/11545146
Direct Mail Firm Integrates Wrap-Based
Finishing System into Digital Platform
IWCO Direct has installed a Bell and Howell Inveloper wrap-
based finishing system in its Chanhassen, MN facility. By
integrating with IWCO's digital print technology, the Inveloper
is providing direct marketing customers with the ability to
increase direct mail open and response rates through more cre-
ative and personalized outer envelopes and selective inserting.
Enhancing direct mail campaign performance with increased
personalization capabilities was an important criteria when
IWCO Direct invested in digital printing technology, which
included adding multiple Océ ColorStream 3900 digital inkjet
printers across its platform.
Instead of the traditional method of inserting materials into
pre-converted envelopes, the Inveloper uses roll paper stock that
wraps around the contents of a direct mail package, which is
then sealed to create the outer envelope. It improves production
quality by combining envelope production and inserting into a
N E W S O F T H E P R I N T I N G I N D U S T R Y A T A G L A N C E
w w w. M y P R I N T R e s o u r c e . c o m
8 Q U I C K P R I N T I N G / A u g u s t 2 0 1 4
Tony Jackson, president/CEO of
Panther Graphics.