A u g u s t 2 0 1 4 / Q U I C K P R I N T I N G 17
w w w. M y P R I N T R e s o u r c e . c o m
Twelve months earlier, however, Stewart never dreamed that
he would be running a printing firm featuring the tangible Sco-
dix SENSE experience. But that all
changed in late 2012, when he was
approached by a friend, who also was
a 20-year printing industry veteran.
"He talked to me about his plans
to buy a Scodix press and asked me
if I'd like to run the business for
him." By contrast, Stewart said he
had minimal related experience. "I
ran a Ricoh C900 at a previous job,
so I understand workflow."
That credential alone was enough,
and the investment in Scodix was
made the following spring. The S74
was installed in May 2013, making
PDP the first and only print facil-
ity in Oklahoma with Scodix tech-
nology. The installation marked the
seventh Scodix press in the United
States; there are now more than 100
worldwide.
Ramping Up
After seven months of ramping
up, "it has just now caught fire," Stewart noted. "Scodix advised
us that the marketing curve is about six months, and they were
right." If demand remains constant, Stewart expects the S74
press to pay for itself within 18 to 24 months. "It's too early
to pinpoint ROI because we're still introducing Scodix to new
prospects and clients," said the GM, "but our expectation [is] in
I
n late November 2013, the innovative team at
Pure Digital Print (PDP) in Tulsa, OK, had just
completed a long, 14,000-sheet press run of holi-
day cards on its Scodix S74 digital enhancement
press for a local Hard Rock Casino. Looking at the
run, PDP general manager Adam Stewart realized,
"We make everything look better with Scodix."
From careers to revenue streams, Scodix
special effects are having a dramatic impact
at Oklahoma's Pure Digital Print. By Mark Vruno
Digital, Dimensional
Game Changer
for the Print Medium
GM Adam Stewart shows off a press sheet pulled from PDP's Scodix S74 digital
press. The technology makes "SENSE" for the Tulsa, OK print firm.
The Dark Knight looks even more speedy on his Batcycle, thanks to Scodix print-enhancing effects. If demand
keeps pace, PDP soon may be ready to upgrade to the faster Ultra press model, Stewart said.