PRESSING ON
6 Q U I C K P R I N T I N G / J u l y 2 0 1 4
GROUP PUBLISHER Kelley Holmes kelley@quickprinting.com
800-616-2252 x6104
EDITORIAL Denise M. Gustavson Denise. Gustavson@cygnus.com
DIRECTOR 800-616-2252 x6218
EDITOR Mark Vruno mark@quickprinting.com
800-616-2252 x6225
Senior Bob Hall browndawg@aol.com
Consultant
Sr. Contributing Tom Crouser tom@crouser.com
Columnists David Fellman dmf@davefellman.com
John Giles john@johngiles.com
Contributing David Claerbaut drdc46@yahoo.com
Columnists Nancy DeDiemar nancy91762@gmail.com
Mitch Evans mitch@mitchevansconsulting.com
Steve Johnson steve@copresco.com
Stuart Margolis bPfaff@margolisbecker.com
Joe Rickard jrickard@intellectives.com
Tawnya Starr tawnya.starr@firespring.com
Debra Thompson debra@tgassociates.com
CORPORATE 3 Huntington Quadrangle, Suite 301 North
OFFICE Melville, NY 11747
Phone: 800-308-6397 Fax: 631-845-2741
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Paul Zimmerman x6214 paul@quickprinting.com
Production Manager Suzette Schear x6260 suzette.schear@cygnus.com
Art Director John Sidor x6362 john.sidor@cygnus.com
European Sales Representative, ITSL Media
Julian Maddocks-Born, Sales Director
julian@itsluk.com, +44 (0)1442 230033
Benedict Hume, Sales Manager
benedict@itsluk.com, direct line +44 (0)1442 288287
CIRCULATION Tammy Steller x1393 tammy.steller@cygnus.com
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CEO John French
CFO Paul Bonaiuto
SVP, Strategy & Business Development Blair Johnson
VP, Marketing Gerry Whitty
VP, Audience Development Julie Nachtigal
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Q U I C K P R I N T I N G • P R I N T I N G N E W S • W I D E - F O R M A T I M A G I N G
Print Really
Is Everywhere
W
e who work in printing know how massive our industry still
is—even after all the technological changes and consolida-
tion, which are ongoing. Print is a $640 billion industry,
contends cloud-based e-commerce developer Keen Systems,
meaning it dwarfs both online advertising ($47 billion) and
the music industry ($67 billion).
Would you believe it if someone told you that print is 18 times bigger than
the video game industry ($33 billion)? It is even larger than the $432 billion
auto industry. What's more, "the original disruptive technology" we know
as print drives another $3.8 trillion in related services, according to Keen.
(Incidentally, the San Mateo, CA-based firm believes that more than 50 per-
cent of all print orders will originate online by 2017.)
Yet people outside of the printing industry don't think much about what it
is that printers do. Until, that is, you point out the obvious:
• Did you see a street sign on your way to work today? Print.
• How about a billboard? Print.
• Your cereal box at breakfast was printed.
• The signage at the fast-food restaurant where you had lunch: Somebody
printed that, too.
• Those summer concert tickets … you get the idea.
It's a fun little game to play with outsiders, who usually respond with some-
thing like, "Oh, yeah, I guess I never really thought about that."
In reality, a world without our beloved print medium is difficult to fathom.
So, despite graphic design claims that white space is good, I leave you with
too much of what can be a good thing—fodder for thought and the worst
nightmare for a writer with a blocked thought process: the blank page:
Raising Awareness
A few months ago, MyPRINTResource.com launched the "Print Is
Everywhere" social-media campaign to help illustrate the impact of print
in our everyday lives. We've posted images of label-less products and even a
stark, Jimmy John's restaurant with no signage.
Responses has been positive. For example, SourceOneDigital tweeted on
Twitter, "PrintIsEverywhere, indeed! Print brings companies, brands, and
events to life! Like and Share if you agree!"
We know we're preaching to the choir, but inquiring minds want to know
what print means to you. Hashtag #PrintIsEverywhere with your response!
Your ink/toner-on-paper customers also might be interested in Domtar's
"Paper because" website: www.paperbecause.com.
Would you believe it if someone told you that
print is 18 times bigger than the video game
industry ($33 billion)? By Mark Vruno
QP_6-7_0714 Editorial.indd 6 6/16/14 3:59 PM