Quick Printing

JUL 2014

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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PRESSING ON 6 Q U I C K P R I N T I N G / J u l y 2 0 1 4 GROUP PUBLISHER Kelley Holmes kelley@quickprinting.com 800-616-2252 x6104 EDITORIAL Denise M. Gustavson Denise. Gustavson@cygnus.com DIRECTOR 800-616-2252 x6218 EDITOR Mark Vruno mark@quickprinting.com 800-616-2252 x6225 Senior Bob Hall browndawg@aol.com Consultant Sr. Contributing Tom Crouser tom@crouser.com Columnists David Fellman dmf@davefellman.com John Giles john@johngiles.com Contributing David Claerbaut drdc46@yahoo.com Columnists Nancy DeDiemar nancy91762@gmail.com Mitch Evans mitch@mitchevansconsulting.com Steve Johnson steve@copresco.com Stuart Margolis bPfaff@margolisbecker.com Joe Rickard jrickard@intellectives.com Tawnya Starr tawnya.starr@firespring.com Debra Thompson debra@tgassociates.com CORPORATE 3 Huntington Quadrangle, Suite 301 North OFFICE Melville, NY 11747 Phone: 800-308-6397 Fax: 631-845-2741 Account Executives Kimberly Jorgensen x6103 kimberly@quickprinting.com Paul Zimmerman x6214 paul@quickprinting.com Production Manager Suzette Schear x6260 suzette.schear@cygnus.com Art Director John Sidor x6362 john.sidor@cygnus.com European Sales Representative, ITSL Media Julian Maddocks-Born, Sales Director julian@itsluk.com, +44 (0)1442 230033 Benedict Hume, Sales Manager benedict@itsluk.com, direct line +44 (0)1442 288287 CIRCULATION Tammy Steller x1393 tammy.steller@cygnus.com For change of address or subscription information, call 877-382-9187, fax 920-563-1704, or circ.quickprinting@omeda.com REPRINT SERVICE For reprints and licensing, please contact Nick Iademarco at Wright's Media 877-652-5295 ext. 102 or niademarco@wrightsmedia.com LIST RENTALS Elizabeth Jackson ejackson@meritdirect.com 847-492-1350 x18 CEO John French CFO Paul Bonaiuto SVP, Strategy & Business Development Blair Johnson VP, Marketing Gerry Whitty VP, Audience Development Julie Nachtigal VP, Technology Eric Kammerzelt VP, Production Operations Curt Pordes VP, Human Resources Ed Wood w w w. M y P R I N T R e s o u r c e . c o m Q U I C K P R I N T I N G • P R I N T I N G N E W S • W I D E - F O R M A T I M A G I N G Print Really Is Everywhere W e who work in printing know how massive our industry still is—even after all the technological changes and consolida- tion, which are ongoing. Print is a $640 billion industry, contends cloud-based e-commerce developer Keen Systems, meaning it dwarfs both online advertising ($47 billion) and the music industry ($67 billion). Would you believe it if someone told you that print is 18 times bigger than the video game industry ($33 billion)? It is even larger than the $432 billion auto industry. What's more, "the original disruptive technology" we know as print drives another $3.8 trillion in related services, according to Keen. (Incidentally, the San Mateo, CA-based firm believes that more than 50 per- cent of all print orders will originate online by 2017.) Yet people outside of the printing industry don't think much about what it is that printers do. Until, that is, you point out the obvious: • Did you see a street sign on your way to work today? Print. • How about a billboard? Print. • Your cereal box at breakfast was printed. • The signage at the fast-food restaurant where you had lunch: Somebody printed that, too. • Those summer concert tickets … you get the idea. It's a fun little game to play with outsiders, who usually respond with some- thing like, "Oh, yeah, I guess I never really thought about that." In reality, a world without our beloved print medium is difficult to fathom. So, despite graphic design claims that white space is good, I leave you with too much of what can be a good thing—fodder for thought and the worst nightmare for a writer with a blocked thought process: the blank page: Raising Awareness A few months ago, MyPRINTResource.com launched the "Print Is Everywhere" social-media campaign to help illustrate the impact of print in our everyday lives. We've posted images of label-less products and even a stark, Jimmy John's restaurant with no signage. Responses has been positive. For example, SourceOneDigital tweeted on Twitter, "PrintIsEverywhere, indeed! Print brings companies, brands, and events to life! Like and Share if you agree!" We know we're preaching to the choir, but inquiring minds want to know what print means to you. Hashtag #PrintIsEverywhere with your response! Your ink/toner-on-paper customers also might be interested in Domtar's "Paper because" website: www.paperbecause.com. Would you believe it if someone told you that print is 18 times bigger than the video game industry ($33 billion)? By Mark Vruno QP_6-7_0714 Editorial.indd 6 6/16/14 3:59 PM

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