JULY 2014
Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 37, Number 10, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI
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Contents
4 Q U I C K P R I N T I N G / J u l y 2 0 1 4
w w w. M y P R I N T R e s o u r c e . c o m
TABLE OF
F E A T U R E S
12
Direct Mail Still Rocks!
Unlike email marketing, there's no spam, spam, spam, spam!
By Jeffrey Steele
16
Hit Or MIS: Managing Information Can Boost Productivity
and Profits...If Used as Directed
A fully integrated MIS is the "brain" of the company that oversees estimating, production,
billing, accounting—but only when used to its fullest capacity.
By Richard Romano
19
Production Inkjet: Coexist or Stand Alone?
While there is no doubt of the impact inkjet has had on production printing, some
questions remain. What are the ideal applications? Can inkjet stand on its own? Where
could it fit in with offset or digital toner equipment?
By Bob Hall
22
Executive Q&A;: Deirdre Ryder, VITS International
Another female face in the traditionally good-old-boy printing/equipment industry.
By Mark Vruno
C O L U M N S
24 HUMAN RESOURCES
Wage Policies Are a Trap for the Unwary
By Debra Thompson
34 JOHNSON'S WORLD
Understand Your Brand
By Steve Johnson
12
D E P A R T M E N T S
6 Editorial
8 Printing News
26 Supplier Directory
26 Ad Index
27 Classifieds
33 New Products
W E B E X C L U S I V E (Read these articles at MyPRINTResource.com)
16
Money Talk: Setting Target Ratio Metrics
That Matter
By Stuart Margolis
MyPRINTResource.com/11501929
Executive Suite: Metrics
By David Claerbaut
MyPRINTResource.com/11501919
Sales Clinic: The $3MM Quick Printing
Salesperson
By Dave Fellman
MyPRINTResource.com/11501727
ONLINE FEATURES
Digital Original: Setting Prepress
Standards
By John Giles
MyPRINTResource.com/11501681
Cashing In: How Much Do You Need?
By Tom Crouser
MyPRINTResource.com/11501879
Association Insights: Your 'One-Stop'
Opinion And Information Resource
By Mich Evans
MyPRINTResource.com/11507919
19
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