12 Q U I C K P R I N T I N G / J u l y 2 0 1 4
w w w. M y P R I N T R e s o u r c e . c o m
Direct Mail STILL
O
ver the last 20 years, a number of digital tools
have exploded on the marketing landscape. From
email newsletters to company websites to social
media marketing, they have captured tons of
buzz and countless adherents.
But none of them have been able to knock direct
marketing from its perch. Direct mail remains
a superstar of the marketing world. Direct
mail still rocks.
And why? "The biggest reason is
it works," said Shelley Sweeney,
VP and GM of Xerox's Data
Direct mail samples
from Keiger Direct,
(below) and Zoo
Printing (above), which
have become masters
at variable-data printing
and imaging.
It merits an encore because it works, especially
in tandem with other channels. By Jeffrey Steele
QP_12-15_0714_DirectMail.indd 12 6/16/14 4:01 PM