InkJet Age

JUN 2014

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12 JUNE 2014 • INKJET'S AGE www.MyPRINTResource.com poses. Adare sales director Marytn Viquerat reported the company was attracted to the InfoPrint's flexibility and upgradeability. He noted that because having sufficient volume is a key to ROI with an inkjet press, it is very important to have an enabling contract or client. "You need the client to move forward," Viquerat said. "Customer acquisition and retention are usually the triggers." Having six years of experience with the InfoPrint, including three years at a previous employer, Viquerat is able to relate a num- ber of experiences that point to the achiev- able return on investment. For instance, one customer was a large UK catalog retailer that spent an additional 2.1 million British pounds for additional business with the firm after its printing technology capabilities were upgraded. The digital press cost 1.5 million pounds, leaving 0.6 million as ROI. A transpromo customer used third-party affinity marketing in the white space of its redesigned billing statements. That paid for the cost of the statement production and, in addition, generated another 15 percent profit. "Investing in inkjet print engines is not enough," Viquerat said. "You need to look at your overall infra- structure and marry [that investment] with investments in multichannel capabilities." What You Need to Know Inkjet's Age asked experts to address several issues in sizing up the benefits of inkjet in providing a cost-effective print- ing solution. They included: Cost of a production inkjet printer Inkjet printers start at just under $1 million and range all the way higher to $5 million from some vendors, Wagner said. Xerox CiPress 500 Building from its patented solid ink technology, the Xerox CiPress 500 is a full-color, digital, web-fed solu- tion that can run at two speeds: 500 fpm (2,180 ppm) or 325 (1,417 ppm) feet per minute with a 20.5-inch web width. This productivity drives high- value transpromo, direct marketing, and publishing applications. Driving the inkjet system are three- inch modular, piezo mechanical drop- on demand print heads, designed and built by Xerox, with more than 49,000 nozzles jetting nearly two billion ink drops per second. The non-toxic inks, manufactured by Xerox, are a polymeric resin and dye that are melted to liquid form, then jetted directly to paper. The key benefit is the elimination of water so that vibrant, consistent color can be printed on economical offset paper that lays flat for post processing with no ink bleed-through. MyPRINTResource.com/10767900 TKS USA JetLeader TKS' digital inkjet press, the JETLEADER 1500, is a complete system to produce inkjet products inline. It can produce newspapers, tabloids, magazine, digest, and variable sheet cutting. Using drop-on-demand print technology and water-based ink, the press delivers a resolution of 600x600 dpi at speeds up to 492 fpm. It offers a web width of 24 inches or 12 inches for a broadsheet. MyPRINTResource.com/10331857 "Investing in inkjet print is not enough. You need to look at your overall infrastructure and marry [that investment] with investments in multichannel capabilities." (continued on page 21) QPsupp_10-12_0614 Production Inkjet.indd 12 5/15/14 11:54 AM

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