InkJet Age

JUN 2014

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

Issue link: https://quickprinting.epubxp.com/i/322242

Contents of this Issue

Navigation

Page 10 of 25

overruns typically experienced in the offset world. What's more, digital also typically requires less labor or allows use of lower- skilled labor. "All these speak to return on invest- ment," Wagner said. For those migrating from other digital equipment, the advantage of moving to inkjet includes higher speed, higher duty cycle, and more volume, he said. In addition, fewer devices will be necessary because of the duty cycle and the speed. Fewer devices mean less labor needed to run them. "And the cost of color in inkjet has come down, allowing more people to enter the full-color digital workspace who might not have been able to enter before," he said. "It's basically a consolidation message. You could consolidate multiple slower, tra- ditional, or older pieces of equipment, but if you don't have the volume, you're not going to get there. Or you could be at the lower end of the volume scale, but if you have a couple high-return applications, still achieve ROI." Wagner reported his team has seen cus- tomers enter the market from offset, and simply by personalizing a couple of key applications, gain increased response rates and increased orders, resulting in increased revenues. Customers can confirm the ROI by running a couple test market jobs, he added. Rather than run all a client's order, they run part of the order, personalize pieces to a couple ZIP codes or do a cou- ple versions of personalization to two ZIP codes. "And after getting the results, they scale up," Wagner said. Further Confirmation Also confirming production inkjet is a cost-effective printing solution is Mike Shafer, director of sales and marketing for TKS USA in Dallas. "That's not only my view, but it's been proven at our first site in Chicago at Topweb," he said. "They're a printer of newspaper-type products, including a lot of the ethnic newspapers, school papers, dailies, weeklies, and others. "Before they purchased our JetLeader, our inkjet press, they had been printing only on a single-wide offset press. On the offset side, they were being killed by a lot of waste product. There is also the limita- tion of paging and color they can do, and of course there's the labor factor that goes with offset press. They had been looking at inkjet press technology for close to 10 years, because they suspected the benefits would be more advantageous with inkjet." The inkjet solution offered by TKS USA gave Topweb the ability to do fin- ishing as part of the process online. In addition, Topweb now had the ability to print color on every page, an ability the company didn't previously enjoy. Topweb ended up reducing labor and waste, Shafer said. As well, the inkjet press eliminated the need for printing plates and blankets. Additional benefits included a smaller footprint and reduction in elec- tricity utilization. Topweb's first inkjet press was installed in October 2012, and the company added a second a year later, reflecting the results it attained. First-Hand Experience UK-based Adare installed a Ricoh Info- Print 5000 digital press in 2011 for both transpromo and direct mail printing pur- www.MyPRINTResource.com JUNE 2014 • INKJET'S AGE 11 COMPLEX CHALLENGES. END-TO-END EXPERTISE. READY FOR THE FUTURE, HERE TODAY. Combine the power of Canon inkjet presses with the creativity and knowledge of the Canon Solutions America Professional Services Group to deliver solutions customized for your print operation. TO LEARN MORE, READ THE ARTICLE, CANON SOLUTIONS AMERICA: PROFESSIONAL SERVICES FOR COMPLEX SOLUTIONS AT CSA.CANON.COM/GA . 877-623-4969 | CSA.CANON.COM/PRODUCTIONPRINT Canon is a registered trademark of Canon Inc. in the United States. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. ©2014 Canon Solutions America, Inc. All rights reserved. For more information, visit MyPRINTResource.com/10006967 QPsupp_10-12_0614 Production Inkjet.indd 11 5/15/14 12:31 PM

Articles in this issue

Links on this page

Archives of this issue

view archives of InkJet Age - JUN 2014