Quick Printing

APR 2014

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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APRIL 2014 Quick Printing (ISSN 0191-4588) (USPS:500-850) Volume 37, Number 7, is published monthly by Cygnus Business Media Inc., 1233 Janesville Ave., P.O. Box 803, Fort Atkinson, WI 53538. Periodicals postage paid at Fort Atkinson, WI 53538, and additional mailing offices. Printed in USA. Throughout this issue, trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, we are using the names only in an editorial fashion and to the benefit of the trademark owner, with no intention of in- fringement. Entire contents copyright 2014, Cygnus Business Media Inc. All rights reserved. Diverse views of readers are welcomed. Publisher assumes no responsibility for unsolicited manuscripts. Subscriptions: one-year: $50; two-year: $95 to U.S. and possessions; Canada/Mexico: one-year: $70; two-year: $135. Other countries, one year: $100; two-year: $190. Single copy: $10; quantity available. Quick Printing is a controlled publication distributed to qualified members of the graphics communication industry. When changing your mailing address, please give six weeks' notice, providing both old label as well as new information. Subscribers who do not wish to appear on rented mailing lists should contact us directly. Postmaster: Send address changes to: Quick Printing, P.O. Box 3257, Northbrook, IL 60065-3257. Canada Post PM40612608. Return Undeliverable Canadian Addresses to: Quick Printing, P. O. Box 25542, London, ON N6C 6B2. Canadian GST #842773848. Contents 4 Q U I C K P R I N T I N G / A p r i l 2 0 1 4 w w w. M y P R I N T R e s o u r c e . c o m TABLE OF F E A T U R E S 11 2014 Franchise Review Convergence is the operative word for quick and small commercial print franchisees in 2014. By Mark Vruno 14 One-to-One Marketing How effective are your one-to-one marketing efforts? It might be time for a close examination. By Bob Hall 18 Introduction to Functional Printing Some prognosticators see the functional print market reaching nearly $14 billion within the next six years. Is it the next "Industrial Revolution"? By Jeffrey Steele 20 The World Outside the Wall For Westphal's Group, it's all about cheese, Packers, printing, and a whole lot more. By Howard Riell 22 Executive Q&A;: Zarik Megerdichian, 4over Zarik Megerdichian had no idea that a "$250 accident" could become a multi-million dollar corporation today. By Denise M. Gustavson C O L U M N S 24 DIGITAL ORIGINAL The Next BIG Thing? By John Giles 25 EXECUTIVE SUITE The New 'Sweat Equity' Firms By Dr. David Claerbaut 14 22 D E P A R T M E N T S 6 Editorial 7 Printing News 30 Ad Index/Classifieds 30 Supplier Directory 36 New Products W E B E X C L U S I V E (Read these articles at MyPRINTResource.com) COVER IMAGE © ISTOCKPHOTO/THINKSTOCK. 18 ONLINE FEATURES Winning Strategies: Due Diligence By Mitch Evans MyPRINTResource.com/11351431 Case Study: WhatÕs an Owner to Do? By Tom Crouser MyPRINTResource.com/11327387 Is Scanning Considered Low-Tech? By Mark Vruno MyPRINTResource.com/11322454 Dynamic Direct Mail: Making the Mail Piece ÒStickyÓ By Joann Whitcher MyPRINTResource.com/11248095 38 JOHNSONÕS WORLD Taxman By Steve Johnson 26 MONEY TALK Steps Toward Greater Profitability By Stuart Margolis 27 PRIORITY MAIL The Case for Postal Reform, Part 2 By Nancy DeDiemar 29 SALES CLINIC Put More KIDding In Your Selling By Dave Fellman QP_4-5_0414 TOC.indd 4 3/19/14 10:52 AM

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