14 Q U I C K P R I N T I N G / A p r i l 2 0 1 4
w w w. M y P R I N T R e s o u r c e . c o m
I am the target of many one-to-one marketing efforts. Some
very few are effective; most are not. By Bob Hall
I
am the target of many one-to-one marketing efforts.
Some very few are effective. Most are not—unless one
gets turned on by seeing his or her name written out in
the clouds or on the side of a New York City taxi. That's
clever, but it's been done to death and lost its impact
long ago.
Images provided by Konica Minolta.
One-to-one marketing "refers to marketing
strategies applied directly to a specific consumer,"
according to Wikipedia. Its goals are to "identify,
differentiate, interact, and customize." Accurate
databases of customer interests and preferences
are its heart and soul.
Konica Minolta bizhub PRESS C8000.
QP_14-17_0414 OneOneMarketing.indd 14 3/18/14 3:47 PM