TABLE OF
JANUARY 2013
Contents
F E AT U R E S
10 2014 State of the Industry: Digital Drives Increasing Change
Interactive technology and market demands drive the continuing changes in the
graphic communications industry. By Bob Hall
12 Keys to Profitable Partnering with Trade Printers
Increase your product offerings and expand capabilities through outsourcing.
By Jeffrey Steele
COVER IMAGES COURTESY OF ZOO PRINTING
16 Real Books Spark as E-book Sales Flatten
A new industry study reveals that the majority of readers still prefer printed books
over e-books. By Howard Riell
18 The Difference Professional Certification Can Make
Certification boosts performance and sales appeal for The UPS Store Center in
Carmel, IN. By Joe Grubb
WEB EXCLUSIVE
10
(Read these articles at MyPRINTResource.com)
ONLINE FEATURES
ONLINE COLUMN
Promotional Products: The Gift that Keeps on Giving
Money Talk:
Succession Planning
to Secure Wealth
By Joann Whitcher
MyPRINTResource.com/11271260
Dynamic Direct Mail: Making the Mail Piece ÒStickyÓ
By Joann Whitcher
By Stuart Margolis
MyPRINTResource.com/
11267533
MyPRINTResource.com/11248095
COLUMNS
12
20 ASSOCIATION
INSIGHTS
Are You Ready for New
Hazard Communication
Requirements?
By Gary Jones
21 CASE STUDY
Case of Owners
Who WonÕt Sell
By Tom Crouser
22 DIGITAL ORIGINAL
18
VDP is Salable, Profitable,
and Easier than You
Think By John Giles
23 EXECUTIVE SUITE
26 WINNING STRATEGIES
Ideas & Resolutions for
Executives in 2014
By Dr. David Claerbaut
24 HUMAN RESOURCES
How to Overcome Obstacles in an Acquisition
By Mitch Evans
34 JOHNSON'S WORLD
The Human Side of
Mergers and Acquisitions
By Debra Thompson
25 SALES CLINIC
Printers Must Walk the
Marketing Walk
By Dave Fellman
Flying with the Inkjet
SetÑor Not
By Steve Johnson
DEPARTMENTS
5
6
9
28
33
Editorial
Printing News
Top 100 Entry Form
Ad Index/Classifieds
Supplier Directory
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QUICK PRINTING / January 2014
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