By completing Fiery Professional Certification, the center's
print service manager became an expert in all aspects of Fiery
workflow. "We determined that quite a bit could actually be
done at the Fiery DFE," Rapp explains, "rather than having to
open files in a graphic design package. For example, we can
impose business cards or postcards right in Command WorkStation and make sure that the imposition is as efficient as possible,
generating minimal waste and keeping our costs in line."
Proven Results
Rapp's strategy is paying off from a revenue perspective as well.
"Our overall revenues have doubled in the past seven years, and
the contribution made by color printing is a significant part of
that. Our printing business grew 50 percent in 2012."
In addition to gaining expertise in color management and
Command WorkStation workflow, the center's print service
manager also acquired skills in variable data printing through
the Professional Certification course.
"That's been a big boon to our business," Rapp states. "Overall,
the added capabilities and skills have made us a one-stop shop
for most of our customers. Postcards are a great example. Not
only can we do the color printing, but we can introduce variable
elements in the postcard run, print addresses without the need
to have a separate label run and the labor to apply them, and put
them right into the mail stream for our customers."
While the center supports a wide range of small businesses in
the area, including pharmaceutical reps, financial institutions,
education, realtors, professional and medical offices, and others,
one of its more exciting customers is an event planner. "This
company plans running events around the country," Rapp says,
"including a significant number of half and full marathons, and
we have been able to grow the amount of race printing we do
substantially, both because of our increased color printing capac-
Fiery workflow tools make complex jobs, such as this magazine produced by
The UPS Store Center #973, easier to print.
ity and our expertise with the system."
The Fiery workflow not only makes complex jobs easier, it can
make jobs that once required offset printing, warehousing, and
digital imprinting much less costly to produce.
"We run 2,500 letters for a client four times per year. Previously, we outsourced the printing of the letterhead and stored it
until the letter run," says Rapp. "Now, with our Fiery workflow,
we do the letterhead and the letter content in a single pass,
eliminating the costs and hassle of inventory management and
waste.
"This has created a very happy customer, and I don't think we
could have done it without Fiery Professional Certification and
the high-level skills that it brought to our operation." ◗◗
John Grubb is senior manager, Worldwide Educational Services, for
EFI. Contact him at john.grubb@efi.com. For more information about
EFI, go to MyPRINTResource.com/10005156.
Where digital printers, ofset printers,
label and packaging printers,
wide format printers and
sign shop owners all go for
!
H BEACH
IN SOUT
CUTTING-EDGE TRAINING,
EQUIPMENT & SERVICES
PLUS INTERNATIONAL NETWORKING AT ITS BEST!
FREE EXPO PASS
Register online & use
source code: GOAM
February 27–March 1, 2014
PLATINUM SPONSORS:
Miami Beach Convention Center
GOAexpo.com
For more information, visit MyPRINTResource.com/10163197
w w w. M y P R I N T R e s o u r c e . c o m
January 2014 / QUICK PRINTING
19