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Keys to
ting
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Profitable Partnering
with Trade Printers
Outsourcing enables you to increase your product
offerings and expand capabilities By Jeffrey Steele
But if you're like many print
service providers, you have
questions. When should you consider
outsourcing a job? How can you find a
trade partner fitting your needs? And how
important are certifications when choosing a partner?
To find the right trade printer partner, you must ask candidates the right
questions. The first inquiry should be
whether the trade printer is capable of
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printing a job you aren't able to print
in-house, which can open up new revenue streams. So says Josh Ades, marketing manager, with Zoo Printing, which
launched in 2001 and has a goal of being
able to ship in one or two days to just
about anywhere using UPS Standard.
"They should also ask about quality, to
ensure you will get the quality your customers expect," he says.
At Salt Lake City's ASAP Printing Cor-
QUICK PRINTING / January 2014
Photo © Label Art
T
rade printers exist to help local printers with projects that
in some way or another are beyond their capabilities. These
companies have grown increasingly responsive, and often
can provide next day service when it's crucially needed.
Labels are a strong profit center. Partnering with a
trade printer makes it easy to get started.
poration, business development manager
Jeff Guevara says many people think
printing is a commodity, but it's really
not. Founded in 1994 and exclusive to
the trade since 1997, ASAP was one of the
first printers to be online, and specializes
in four-color work.
ASAP's, Guevara says, "should look for
w w w. M y P R I N T R e s o u r c e . c o m