Community oriented printer expands services
and grows by adding new capabilities.
By Howard Riell
he year soon ending was one of exceptional expansion for Express Imaging in
Layton, UT—in equipment, in products
and services, and in customers. More of
the same is expected in 2014. The frm,
whose offerings include graphic design,
printing, shipping, and packaging, serves a large
number of small businesses and walk-in customers. Its corporate culture stresses community.
T
Art director Brandon Harrop examines a print at
Express Imaging.
keep customers you really need to keep
them happy. That means really getting
to know them, not just acknowledging
them when they walk in the door and
asking what we can do for them. It's actually having a nice, friendly conversation
with them. We've had a lot of success
from that, and a lot of compliments.
People really enjoy dealing with another
human being who is genuine and doesn't
have kind of a 'punching in, punching
out' kind of attitude." The company has
a dozen employees.
Adding wide-format production to its lineup has enabled Express Imaging to better serve the needs of
Express Imaging has a number of cliits close-knit community.
ents who come seeking help in crafting
"Here in Davis County there is a big push for 'buy local',"
their marketing strategies. Some, for example, "want a catalog
explains art director Brandon Harrop. "We are big advocates of
or brochure and they've got a bunch of pictures but they don't
that. We know that if you buy local you keep the money among
know how to put them together, or how they want it to look,"
businesses all around us and we all grow together. We make it
Harrop relates. "Or, they have a logo and want a postcard that
a big deal to offer so much more than other shops. That means
matches their branding. We help them out with things like that;
you don't have to outsource a thing. We can do it all here: busiwith presenting the best information in a way that is really
ness cards, banners, whatever it is you're getting printed or need
going to catch the eye of the consumer."
designed."
Not surprisingly, customer service "is number one around
Expansion Mode
here," he says flatly. "We feel strongly that if you're going to
Owner Brooke Bone recently invested in a new HP Designjet
w w w. M y P R I N T R e s o u r c e . c o m
December 2013 / QUICK PRINTING
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