Some experts reccomend
flexible applications as an
easy way to get started
in the package printing
arena.
Practical Paths to
Package Printing
There are as many considerations as possibilities
in this hot, new print niche. By Jeff Steele
P
ackage printing represents an increasingly exciting and profitable business opportunity for print
providers. Package prototyping, proofing, short
runs, and labels are all profit centers that beckon
to printers. But many want a roadmap of sorts to
begin their pursuit of this marketplace. They want to know
what equipment they will need, how to recognize opportunities, and how to get started. We turned to a group of leading
experts to deliver those answers.
Converting equipment, such as the Delta Die Cutter from Rollem International, is
an integral element of producing short-run packaging jobs.
w w w. M y P R I N T R e s o u r c e . c o m
Until recently, producing realistic prototypes was a very
costly proposition that required use of specialized proofing
equipment or the stoppage of the press to run samples. New
wide-format inkjet printing technologies are changing the
landscape, making package prototyping easy and profitable
for many types of print providers, says Steven Tu, product
December 2013 / QUICK PRINTING
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