sic. As it explains to visitors on its website, "Through precision
integration, we achieve simpler, more efficient execution of marketing communications and drive out wasted costs, time, and
unnecessary complexity." The company is ISO registered and has
FSC (FSC-C017621) Chain of Custody Certification.
Another accomplishment this year has been cutting waste in
the manufacturing process. "We're starting to see the benefits
of that," Pitts explains. "It's a little bit early, but we're driving
labor—and especially temporary labor—as a percentage of
sales down."
The desire and ability to evolve with the market has always
been one of Classic's defining characteristics. "In the early
years," company lore holds, Pitts and Gardner "worked hard to
master the best business and production practices of an industry
that was being revolutionized by technology. Client environments were transforming. The World Wide Web was emerging.
Marketing communications would never be the same." The
story is very much the same today, with Pitts, Gardner, and their
team looking to the future by delivering interactive, mobile, and
social media solutions.
2014 and Beyond
"You know," says Pitts, "one of the reasons Classic has been
successful in the last few years is that we have a very broadly
diverse service offering: offset, and small digital, and large-format digital, and mailing and fulfillment, and kitting. So the goal
for 2014 changes depending on what we sell next." The company will certainly continue to expand its wide-format revenue.
"Wide-format is the fastest growing segment of our business. We
David Pitts holds Classic GraphicsÕ NAPL Management Plus Hall of Fame award.
see that trend continuing in 2014."
As for the health of the US economy, Pitts—who was honored
at NAPL's annual Soderstrom Awards Dinner on September 7 at
the University of Chicago Gleacher Center—says he holds no
illusions.
"Every time I think I know what the economy is going to do,
it either does something completely different or it does nothing
at all," he admits. "I'm expecting no significant growth from the
economy, and so that, to me, is the safest bet. If we do things
expecting the economy to not help us, and then it does help us,
we'll get even more lift. But the safe bet is to bet on no help." ◗◗
www.rolanddga.com/wideformat
FREE WHITEPAPER
Wide Format Printing
Opportunities
for Commercial
Printers
tap into new business.
VersaCAMM VS
30", 54" and 64"
printer/cutters
These days, print customers want it all. Posters, banners, decals, wraps, apparel.
CMYK, metallic and white ink. Custom contour cutting. Roland VersaCAMM VS
inkjet printer/cutters give you the quality and versatility you need to say yes to
just about any job that comes your way. Then let the profits flow.
For more info and a free print sample, visit www.rolanddga.com/vs.
For more information, visit MyPRINTResource.com/10007761
w w w. M y P R I N T R e s o u r c e . c o m
October 2013 / QUICK PRINTING
23