Quick Printing

OCT 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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sic. As it explains to visitors on its website, "Through precision integration, we achieve simpler, more efficient execution of marketing communications and drive out wasted costs, time, and unnecessary complexity." The company is ISO registered and has FSC (FSC-C017621) Chain of Custody Certification. Another accomplishment this year has been cutting waste in the manufacturing process. "We're starting to see the benefits of that," Pitts explains. "It's a little bit early, but we're driving labor—and especially temporary labor—as a percentage of sales down." The desire and ability to evolve with the market has always been one of Classic's defining characteristics. "In the early years," company lore holds, Pitts and Gardner "worked hard to master the best business and production practices of an industry that was being revolutionized by technology. Client environments were transforming. The World Wide Web was emerging. Marketing communications would never be the same." The story is very much the same today, with Pitts, Gardner, and their team looking to the future by delivering interactive, mobile, and social media solutions. 2014 and Beyond "You know," says Pitts, "one of the reasons Classic has been successful in the last few years is that we have a very broadly diverse service offering: offset, and small digital, and large-format digital, and mailing and fulfillment, and kitting. So the goal for 2014 changes depending on what we sell next." The company will certainly continue to expand its wide-format revenue. "Wide-format is the fastest growing segment of our business. We David Pitts holds Classic GraphicsÕ NAPL Management Plus Hall of Fame award. see that trend continuing in 2014." As for the health of the US economy, Pitts—who was honored at NAPL's annual Soderstrom Awards Dinner on September 7 at the University of Chicago Gleacher Center—says he holds no illusions. "Every time I think I know what the economy is going to do, it either does something completely different or it does nothing at all," he admits. "I'm expecting no significant growth from the economy, and so that, to me, is the safest bet. If we do things expecting the economy to not help us, and then it does help us, we'll get even more lift. But the safe bet is to bet on no help." ◗◗ www.rolanddga.com/wideformat FREE WHITEPAPER Wide Format Printing Opportunities for Commercial Printers tap into new business. VersaCAMM VS 30", 54" and 64" printer/cutters These days, print customers want it all. Posters, banners, decals, wraps, apparel. CMYK, metallic and white ink. Custom contour cutting. Roland VersaCAMM VS inkjet printer/cutters give you the quality and versatility you need to say yes to just about any job that comes your way. Then let the profits flow. For more info and a free print sample, visit www.rolanddga.com/vs. For more information, visit MyPRINTResource.com/10007761 w w w. M y P R I N T R e s o u r c e . c o m October 2013 / QUICK PRINTING 23

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