Quick Printing

SEP 2013

Quick Printing is the only business resource serving the quick and small commercial printing niche in North America. Quick Printing is the authoritative source for business information, emerging technologies, shop profiles and management insight.

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The variety offered by new digital substrates rivals that of traditional papers. Digital Substrates Spur New choices and improved performance make today's digital substrates shine (or not). By Jeffrey Steele here's one overarching theme when it comes to what's new in the world of digital substrates. That theme is that printers have more options than ever, which means they also have more opportunities to spark creativity than before. T "Today, they won't struggle to get what they've grown accustomed to on the offset side, but for digital platforms," says Bob Niesen, senior vice president of sales and marketing at GPA, Specialty Substrate Solutions. "There are some press capabilities that serve as a limitation. But they can get coated or uncoated, textured, finished items, felts and linens, pressure-sensitive labels and stickers, and plastics and synthetics. The reason for this is that the machines are able to do more, and companies like ours are enabling a much larger range of substrates to perform nearly flawlessly on digital machines." 18 QUICK PRINTING / September 2013 Broader Choices That wider range of substrates puts printers in a position to give customers more choices, Niesen continues. Run lengths are getting steadily shorter, but relevancy is more important than ever and can be achieved through QR codes, personalization, and more. "If you do a good job on those and put the piece on a real cool substrate, you're going to get noticed," he says. "Printers have to educate themselves on these, but by being a thought leader for their customers, they're going to put themselves in a position to increase their revenues." w w w. M y P R I N T R e s o u r c e . c o m

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