The variety offered by new
digital substrates rivals that of
traditional papers.
Digital Substrates Spur
New choices and improved performance make today's
digital substrates shine (or not). By Jeffrey Steele
here's one overarching theme when it comes
to what's new in the world of digital substrates. That theme is that printers have more
options than ever, which means they also
have more opportunities to spark creativity
than before.
T
"Today, they won't struggle to get
what they've grown accustomed to
on the offset side, but for digital
platforms," says Bob Niesen, senior
vice president of sales and marketing at GPA, Specialty Substrate
Solutions. "There are some press
capabilities that serve as a limitation. But they can get coated or
uncoated, textured, finished items,
felts and linens, pressure-sensitive
labels and stickers, and plastics and
synthetics. The reason for this is
that the machines are able to do
more, and companies like ours are
enabling a much larger range of
substrates to perform nearly flawlessly on digital machines."
18
QUICK PRINTING / September 2013
Broader Choices
That wider range of substrates
puts printers in a position to give
customers more choices, Niesen
continues. Run lengths are getting
steadily shorter, but relevancy is
more important than ever and can
be achieved through QR codes, personalization, and more.
"If you do a good job on those
and put the piece on a real cool
substrate, you're going to get
noticed," he says. "Printers have to
educate themselves on these, but
by being a thought leader for their
customers, they're going to put
themselves in a position to increase
their revenues."
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