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Issue link: https://quickprinting.epubxp.com/i/163782
The ability to print labels in-house opens the door to meet more customer needs without having to resort to outsourcing jobs. And that means faster turnaround times. applications. Today, increased reliability and quality, higher speeds, and lower prices are making small-format inkjet an attractive option for other applications. One of the newer drivers of this increased interest was the introduction of Memjet's inkjet technology, which claims much higher speeds than traditional inkjet technologies, and has attracted more than 14 OEM companies for both wide- and narrow-format applications. One of these companies is Xanté, which now offers the wide-format Excelagraphix 4200 and the narrow-format Excelagraphix L850. Xanté bills the L850 as a "narrow web/label solution that allows you to go digital and meet the demand for fast full color labels, tags, decals, tickets, and much more." These are all products that most quick and small commercial printers traditionally have outsourced. Data of OKI courtesy Photo proposition and gives you an important competitive advantage." Mimaki marketing and promotions manager Paul McGovern sees some interest in small-format inkjet, but not an overwhelming flood. "We actually have seen some interest from companies like FastSigns and other sign and graphics organizations for these tabletop UV-cure LED printers," he says. "The commercial print folks have not really adapted this type of digital inkjet printing to their particular applications because of the dependence on a lot of previous paper and cardboard printing clients. Most are not currently associated with non-porous media products such as promotional products, metal substrate printing, and other plastic items used in the decorative color marketplace." "There are many good reasons for quick printers to add a small-format inkjet printer to their production environment, especially an eco-solvent printer, which can greatly expand their product portfolio and market reach," according to Roland DGA product manager Daniel Valade. "First, these devices allow the shop to leverage their expertise in digital design and printing. Also, many customers ordering business cards, brochures, flyers, and comps also have a need for the kind of output a small-format eco-solvent printer delivers, from signs, banners, and labels to posters and heat transfers for apparel. Becoming a one-stop shop for these customers increases your value w w w. M y P R I N T R e s o u r c e . c o m Photo courtesy of Roland New Markets Some small-format inkjet units offer the capability of printing direct to fabric, meaning you can produce clothing, banners, or other textile-based products. September 2013 / QUICK PRINTING 15